Xmas Shopping 2013 Outlook and Trends
Yes, it’s too late to prepare for this year’s shopping season. The good thing is you now have a front row seat in this year’s “What should we do for Xmas 2014.” Actually, it’s for all of 2014.
mCommerce and direct to consumer shipping is rising. The numbers don’t lie. The retail market is fragmenting further, so if you have all your eggs in the brick and mortar basket, you’re looking at lower sales this year and next. Clearly, multichannel marketing is the key trend you need to pay attention to.
Integration of eCommerce, mCommerce, and traditional brick and mortar channels isn’t easy, but take another good look at the stats coming out. That should get you motivated to change how you intend to run your business, sell your products, conduct your marketing and promotion, and even how you design your packaging.
Xmas Shopping 2013
A new study by Burst Media says 25% of consumers have already started their Xmas shopping. 66% will begin near the end of November. In the US, the few days after Thanksgiving is a major sales day online. In the US, Black Friday in particular is huge is a predictor of Xmas sales. That’s when 66% of consumers begin shopping in earnest for Christmas.
Online sales has also changed what we typically think of the Xmas shopping season. 92% of respondents in Burst Media’s survey said they will go online to research. How many actually do serious online research is another matter. Online searching is still not a lot of fun, particularly for women it seems.
Burst Media has just posted its Online Insights Spending Season 2013, Preferences, Intentions and Devices of Holiday Shoppers report, which you can see here: http://www.burstmedia.com/pdf/burst_media_online_insights_2013_10.pdf
Here’s some of the key findings:
- Mobile device use is up with almost half of respondents using them
- 4% of respondents said they use a device inside physical retail stores
- 64% of mothers use their devices to comparison shop
- 25% say that shopping online or via phone apps is because it is relaxing (Although don’t see to find it very relaxing).
- Among smartphone users, half of them use shopping apps very frequently
- 56% of women who are not mothers use online coupons and they only use the store rewards system 23% of the time
Your retail customers are viewing your store, brands, and customer service very differently from they did 5 years ago.
Consider what you can do to keep these customers in your store and your store brand in their minds always. Whether it takes printed store coupons, digital coupons, electronic payment forms, or instore POP displays, it might be time to pull out all the stops.
You can be sure some of the major retailers will be pulling out all the stops and getting very creative with their promotional mix and multi-channel marketing strategy.
Just leave you with this stat to ponder:
Do you need help with your POP display design, copacking & fulfillment, and marketing? If you keep getting the same results from your current providers, it might be the right time to make the change. Contact us at Ravenshoe Group to discuss your needs. We’re a packaging company with an edge.