Good packaging sells. It’s as simple as that, yet not all manufacturers insist on packaging that’s unique and which really aids in selling. High visibility packaging comes in several varieties (clamshells, blister, shrink wrapped) and while it might cost a little more than regular paperboard or corrugate cardboard packaging, it adds value.

Instead of hiding the product and thus requiring a graphic of the product on the outside of the box, high visibility packaging showcases and promotes the product. The consumer gets a clear view of the product and that has to be reassuring, rather than assuming the product is accurately represented in the external graphics. Too often, it isn’t. That’s why these products are far more likely to be returned. It’s tough to resell that product after the packaging is opened or damaged.

High Visibility Packaging is Customer Friendly

After studying ROI on packaging types, high visibility packaging is going to outperform. One of the least expensive types is windowed box or window cartons. The boxes actual design may require custom engineering but that shouldn’t be too hard. The designer will want to see product size and weight specs and any special characteristics of your product to determine the type of box material and the positioning of the opening.

The windows on windowed packaging are made from polyethylene film. They can also be designed completely with plastic where cardboard inserts are placed inside to make the product partially visible. However, a trend in this type of packaging is to  not use the thin transparent plastic film and instead, leave it completely open.  That allows even better inspection of the product inside. For kids toys the touch element can be a significant factor in sales, particularly if it’s a audible/animated toy with a push button.

Here’s some Nicely Designed Packages for Inspiration

Catch up on the latest POP research and how you can improve POP display and drive more sales.  Consider the advantages of a contract packaging company which can optimize your entire supply chain.  Have you entered Walmart’s Get on the Shelf Contest?  Where do you think retailing is headed with Walmart going head to head with Amazon?  Check out the advantages of blister packaging.