Walmart’s New Guidelines for Materials and Processes
For most consumer product manufacturers, WalMart shelves are the holy grail of marketing. Your product not only has to meet their product quality and sales requirements, it must also meet the WalMart packaging sizing, labeling, and packaging sustainability requirements.
Walmart has developed a sustainability index and a sustainable goals statement which may impact on whether your products are chosen. From Walmart’s website: “We all know the 3 “R’s” of sustainability – reduce, reuse, and recycle. At Walmart, there’s a fourth “R” – rethink.” That all adds up to better packaging design.
WalMart may have adopted this green initiative for good press relations as well as revenue purposes. Sustainability is smart business. It should result in lower transportation and waste handling costs, better materials usage, and reduce inventory costs. Therefore, it’s a good business decision.
Product sizing for on shelf products varies depending on the type of product, so you’ll want to get a copy of their guidelines or contact them directly via phone or email for guidance.
The newest guidelines which product manufacturers must meet, has to do with packaging. WalMart has a new plan to decrease packaging waste and increase recyclable materials. The company is actually leading the way in fostering awareness of green waste initiatives. It is demanding that its suppliers to meet US FTC Green Guidelines, reduce packaging across its supply chain by 5% globally by 2013, and achieve zero waste. Those are lofty aims that put pressure on manufacturers to utilize new packaging materials and innovate in design.
Walmart’s supplier sustainability index has tips on how changes in packaging might reduce energy use and greenhouse gas emissions, eliminate waste, and improve the eco-friendliness of packaging components.
WalMart is the world’s largest private company with over 8,500 stores in 15 countries, under 55 different names. The company’s gross revenues are larger than most of the GDPs of countries. Walmart’s international operations currently include 4,263 stores and 660,000 workers in 15 countries outside the United States according to a Wikipedia article. Over 100 million shoppers shop at Walmart every week.
It will open 125 additional Superstores next year, and has opened 217 small store “neighbourhood markets” (500 stores by 2016) which are performing well. Investors like it and the company’s stock is currently at above $75. The company has just announced same day delivery services.
Discover more about sustainability in packaging and about the state of the cardboard industry. Need to improve your display packaging? Get some pop display tips and find out which are the best POP displays. Improve your shelf impact with stronger disruptive marketing that will grow your brand and increase sales.