If you’re still using traditional flexographic printing or offset lithography for your packaging printing, you might want to take note of the advantages of digital printing. The colour and print quality from the new digital presses for label printing is excellent and can save you money.
Maybe in the past, the difference between digital and offset lithographic printing made choosing the latter an obvious choice. However today, digital printers are producing print resolution of 1200 dpi with no banding or fading. In fact, digital is producing consistently better printing on print projects of any length. These new presses print at lower temperatures, require less set up and less plate creation expense, and offer personalized variable data printing.
With digital printing presses you can change and print your labels and stickers much more quickly and do smaller print runs. When you’re using a packaging company that offers complete fulfillment and warehousing, you can do smaller display orders and get them to retailers or distributors faster. Whether it’s full colour or 2 color print jobs, digital presses create output of astonishing quality.
Litho printing isn’t cost effective at smaller print runs and that limits how you can implement your POP campaigns. With digital printing you can print small runs more cost effectively and update them quicker. Proofing is often a time consuming and difficult process. Digital offers accurate proof colour because you can see an actual sample of the output.
If you’re environmentally conscientious, digital printing comes out as the winner too. This process often uses vegetable inks, requires less heat/electrical energy during print runs, and eliminates the use of the chemicals and production waste typical of litho press printing.
Look for a POP packaging company that provides digital printing in-house and enjoy the freedom of lower cost printing on small print runs. It’s another advantage you can use to make your POP campaigns effective.
Let us know how you’ve fared with digital printing or why you’ve been reluctant to make the upgrade to digital.
Ready to improve your retail campaign performance? See our POP retail tips for some sales boosting ideas.