sms

06
NOV
2013

Retail Showrooming — Is This Really All that Bad?

Who Are Showroomers? Are you one of those retailers who has an uneasy feeling that some of your sales are slipping through your fingers? Do you have a normal level of foot traffic yet sales just aren’t what they should be? It’s almost like shoppers are coming and going without... Read More →
21
JAN
2013

Does Your POP Campaign need an Online Boost?

I think the days where POP and Internet Promotion are in 2 separate camps fighting for the same marketing budget dollars is gone.  Increasingly, retail stores and manufacturers are finding that digital promotion adds to instore sales. So why aren’t we reading more about... Read More →
10
SEP
2012

Multichannel Integration is Inevitable

More Channels Add Impact It’s no secret that the continuing ailing economies of Ontario, Quebec, and throughout the US have shifted consumer shopping behaviour. Shoppers are going online and they’re using their smartphones in and outside retail stores. How shoppers... Read More →
06
SEP
2012

SMS Retail Offers – Driving Purchase Decisions Right Now

More consumers will be seeing messages in retail settings such as “Text 416-449-5555 for 15% off if you purchase in the next hour.”  Mobile phone users are receptive to SMS messaging, in fact, stats show there will be nearly 9 trillion text messages sent this year. SMS texting is... Read More →