shoppers

29
OCT
2013

What’s Next for Shoppers Drug Mart and Loblaws?

Players in the the Canadian retail scene are spoiling for a fight  and we’re wondering how many Canadian companies will survive this battle. Entrants like Whole Foods and Target are creating new ripples in the grocery and pharmaceutical wars. And where will these retailers source... Read More →
02
APR
2013

Point of Purchase Strategy – Make Yours More Effective

What’s Your Point of Purchase Strategy? If your POP collateral is the end point of a push strategy and not the beginning of a conversion funnel, then you’ve got a problem. Point of purchase should possess its own strategy because POP is critical to sales today.  POP strategy is... Read More →