shopper research

07
MAR
2013

PRS Research Finds only 50 percent of New Packaging Redesigns Succeed

A report by PRS Research suggests that half of new packaging redesigns don’t even work. In a review of 10,000 studies, they concluded that only half of redesigns improved on current packaging designs. PRS set out to  to understand why some redesign initiatives didn’t... Read More →
14
SEP
2012

Shopper Marketing 5.0: Creating Value with Shopper Solutions

The 5th annual Grocery Manufacturers Association (GMA) shopper marketing research study focuses in on what is really important in shopper marketing and POP display and advertising – creating motivation, value, and driving sales instore. Of course, marketing has always strived to... Read More →
10
SEP
2012

Graphic Design Agencies and POP

Designing and Building Displays with a Purpose Preparing for a big product launch and promotional drive?  You’ll certainly want to make a big splash in instore retail with some powerful POP display packaging. Recent research is revealing just how effective it is. Of all the... Read More →