Shopper Marketing 3.0
The new concept called shopper marketing continues to be one of the fastest growing segments of marketing spending for consumer packaged goods (CPG). A growing body of research supports the importance of POP promotion and that consumers can be influenced at the point of purchase.... Read More →
tag : consumer brand choice, consumer packaged goods, driving trial usage, GMA, improving value proposition, instore advertising, instore promotion, POP, pop display, POP Displays, POP pricing, product pricing strategy, promotional, shopper marketing, shopper marketing insights, trade promotions
comment : 0