research

23
FEB
2015

Plastics Pollution Threat Becoming very Real

Better Recycling Management Needed A new report by http://www.aaas.org published by Sciencemag.com has revealed a disturbing reality for our ecology here and across the world. To call it a disaster is an understatement. Plastic pollution is growing in leaps and bounds and much of... Read More →
03
OCT
2013

Market Research & Packaging Design Research

Are you just winging it on packaging design without any research into shopper preference? Many entrepreneurs want to jump off that cliff. It’s so exhilarating, daring, and courageous, but what if it doesn’t really work well? We’ve got some tips and other... Read More →
05
JUN
2013

Ravenshoe Packaging Design Survey Update

Survey Says!…..   We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers believe are the most important aspects of an effective POP display.... Read More →
07
MAR
2013

PRS Research Finds only 50 percent of New Packaging Redesigns Succeed

A report by PRS Research suggests that half of new packaging redesigns don’t even work. In a review of 10,000 studies, they concluded that only half of redesigns improved on current packaging designs. PRS set out to  to understand why some redesign initiatives didn’t... Read More →
07
SEP
2012

2012 POPAI Shopper Engagement Study

As POP and POS marketers we’re always digging for more actionable data on shopper behaviour. The latest POPAI Shopper Engagement Study is probably one of the best sources of info on consumer behaviour at point of purchase.  The new 2012 study has volumes of information about the... Read More →