qr codes

10
SEP
2013

7 QR Code Readers to Install on Shopper Phones

To use QR code marketing effectively, customers must have a QR code reader installed on their iPhone, Samsung Galaxy, Apple iPad, or Google Nexus 7 phone. You may want to have special area in the store set up to help shoppers install the app in their phone.  With their new QR... Read More →
22
MAR
2013

Top 7 Packaging Trends for 2013

Where will packaging go this year? Are bio-plastic and digitally-printed corrugated cardboard going to dominate?  Or is this the year of QR codes, high visibility packaging or social media integration? Is cardboard packaging where the cost savings really are? If you’re still... Read More →
10
SEP
2012

Multichannel Integration is Inevitable

More Channels Add Impact It’s no secret that the continuing ailing economies of Ontario, Quebec, and throughout the US have shifted consumer shopping behaviour. Shoppers are going online and they’re using their smartphones in and outside retail stores. How shoppers... Read More →
06
SEP
2012

QR Code Adoption is Growing

A new survey by Marketing Charts is suggesting merchants are beginning to warm up to the use of bar codes in their retail stores.  The survey showed 47% are using the codes compared to only 8% last year. Only 38% said they weren’t going to use them this year, which is well down... Read More →
05
SEP
2012

QR Codes – Give your Customers the QR Reader App

Consumers are using their smartphones in retail stores. Do you have a way to reach them? QR codes are the quick easy way. QR codes (Quick Response Codes) have been available for quite sometime yet consumer penetration is still limited. There is a lot of product and usage... Read More →
29
AUG
2012

What’s Driving inStore Shopping Decisions in 2012?

New retail research is revealing interesting trends in retail shopping that haven’t been well publicized. One study on instore shopping trends shows mothers, an important demographic, are affected by POP displays and that coupons could be influential for those who do or... Read More →