PRS Research Finds only 50 percent of New Packaging Redesigns Succeed
A report by PRS Research suggests that half of new packaging redesigns don’t even work. In a review of 10,000 studies, they concluded that only half of redesigns improved on current packaging designs. PRS set out to to understand why some redesign initiatives didn’t... Read More →
tag : brand management, product management, prs research, redesign, research, shopper engagement, shopper research
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