promotional campaigns

06
SEP
2012

SMS Retail Offers – Driving Purchase Decisions Right Now

More consumers will be seeing messages in retail settings such as “Text 416-449-5555 for 15% off if you purchase in the next hour.”  Mobile phone users are receptive to SMS messaging, in fact, stats show there will be nearly 9 trillion text messages sent this year. SMS texting is... Read More →
04
SEP
2012

Disruption Marketing – Are Your Displays Disruptive?

One buzzword that has grown in use over the last 15 years is “disruptive.”  The term was originally coined by marketers who recognize that products must be unique and to be unique and memorable, one must disrupt the status quo.  POP marketers must ask themselves about their work:... Read More →