product launches

03
OCT
2013

Market Research & Packaging Design Research

Are you just winging it on packaging design without any research into shopper preference? Many entrepreneurs want to jump off that cliff. It’s so exhilarating, daring, and courageous, but what if it doesn’t really work well? We’ve got some tips and other... Read More →
11
SEP
2012

Free Samples – Generosity is a Great Marketing Philosophy

Generosity might be the key to lasting, long performing sales.  It’s not a give-something-to-get-something mentality though.  Generous offers such as free product samples are all about delivering good value to your customer and strengthening your value proposition.... Read More →
10
SEP
2012

Innovative Product Launches – Blitz or Even Keel?

Nielsen Research just published a study on the effectiveness of different campaign launches.  They cite the average cost of a product launch at a whopping $15 million as justification for digging in deeper into which launch strategies work best. Nielsen analyzed more than 11,000... Read More →