POP strategy

21
DEC
2012

POP Display Survey Results

If you haven’t contributed to our POP survey, please do now. Then check out the interesting results so far. You never know what professionals in the packaging sector think is most relevant to the best POP displays. I don’t want to spoil it for you. Take the survey now! Read More →
05
SEP
2012

QR Codes – Give your Customers the QR Reader App

Consumers are using their smartphones in retail stores. Do you have a way to reach them? QR codes are the quick easy way. QR codes (Quick Response Codes) have been available for quite sometime yet consumer penetration is still limited. There is a lot of product and usage... Read More →
05
SEP
2012

How Much Lift Can Your POP give your Brand?

Can Packaging Build Brand Value? While the star of the show is always your individual product packaging, the supporting cast has to be your POP promotional materials.  To sell, your POP must stand out.  Your branding and value proposition has to be good and that means good POP... Read More →
05
SEP
2012

What’s Wrong with Your POP Displays?

Every year Canadian marketers spend hundreds of millions on point of purchase display campaigns and while some are great successes, others turn out to be disappointments. Those disappointing campaigns might have resulted from spending too much on overly creative, complicated... Read More →
04
SEP
2012

Top 10 Tips for Improving POP Display Campaigns

Want your POP retail display campaigns to soar? It’s time to get creative and discover new strategies to boost your campaign performance. Here are the top ten actions you can take to improve the quality of your materials. Don’t forget to tell us what your top... Read More →