pop display

26
MAR
2014

Walmart Packaging Guidelines

Walmart’s New Guidelines for Materials and Processes For most consumer product manufacturers, WalMart shelves are the holy grail of marketing. Your product not only has to meet their product quality and sales requirements, it must also meet the WalMart packaging sizing,... Read More →
10
SEP
2012

In Store Buying – The Battle at the Point of Purchase

Are shoppers leaving their shopping lists at home when they go shopping? The latest findings from the POPAI 2012 Shopper Engagement Study seem to be suggesting that. Their latest research involving interviews and shopper eye tracking discovered that the in-store purchase decision... Read More →
07
SEP
2012

Shopper Marketing 3.0

The new concept called shopper marketing continues to be one of the fastest growing segments of marketing spending for consumer packaged goods (CPG). A growing body of research supports the importance of POP promotion and that consumers can be influenced at the point of purchase.... Read More →
04
SEP
2012

Disruption Marketing – Are Your Displays Disruptive?

One buzzword that has grown in use over the last 15 years is “disruptive.”  The term was originally coined by marketers who recognize that products must be unique and to be unique and memorable, one must disrupt the status quo.  POP marketers must ask themselves about their work:... Read More →