packaging

Walmart’s New Guidelines for Materials and Processes For most consumer product manufacturers, WalMart shelves are the holy grail of marketing. Your product not only has to meet their product quality and sales requirements, it must also meet the WalMart packaging sizing,... Read More →

Survey Says!…..   We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers believe are the most important aspects of an effective POP display.... Read More →

Breakthrough Innovation for Entrepreneurs and Brand Managers (How to Disrupt your Path to Mediocrity) Why are retail stores a “sea of sameness” where in the mad scramble to be just a little better than the rest, no brand is really special?  The harder we battle, like football... Read More →

One of the most evident proofs of high technology used in packaging today is blister packaging. The paper, metalics, printing, embossing, and plastic manufacturing employed in blister packs is amazing. It’s a high tech product that can help you sell more at point of... Read More →

Think about your most successful product displays for a moment. List each of its most prominent features that you recognize. Why did the designer choose those features and do you believe they helped make the display successful? Please take a moment to tell us what you believe are... Read More →

Can Packaging Build Brand Value? While the star of the show is always your individual product packaging, the supporting cast has to be your POP promotional materials.  To sell, your POP must stand out.  Your branding and value proposition has to be good and that means good POP... Read More →

If you’re still using traditional flexographic printing or offset lithography for your packaging printing, you might want to take note of the advantages of digital printing.  The colour and print quality from the new digital presses for label printing is excellent and can save... Read More →

You have lots of options when you’re considering your next POP campaign.  There are displays for the shelf, floor, wall, and countertop, and advertising banners/displays on windows, shelves and hanging from the ceiling. Your tough decision: which to use and why? According to... Read More →