nielsen research

How to Stimulate More Sales at Retail You spend a good amount on your advertising and instore promotions so how can you stimulate additional retail sales? Selling more units during a single consumer shopping trip could have a dramatic effect on your overall profits and future... Read More →

Nielsen Research just published a study on the effectiveness of different campaign launches.  They cite the average cost of a product launch at a whopping $15 million as justification for digging in deeper into which launch strategies work best. Nielsen analyzed more than 11,000... Read More →