merchandising

01
FEB
2015

Impulse Shopping: Why do Shoppers Buy on Impulse?

Impulse shopping is a cornerstone of many retailing strategies, so much so, that retailing itself is being reshaped to capitalize on shoppers at the point of purchase. There’s 15 reasons why impulse shopping is a big trend in retailing. But what about the bigger picture? What’s... Read More →
10
DEC
2014

9 Packaging Features that Get Shoppers Buying

Don’t Let Your Design Fail You Research reveals that only 50% of packaging succeeds, which means half failed. It seems we need to optimize all aspects of our packaging design from sustainable materials to shelf appeal to POP display capacity to stay competitive and succeed.... Read More →