marketing budgets

07
SEP
2012

What is Shopper Marketing?

The GMA says shopper marketing “is one of the most vastly expanding and promising areas of marketing spend for consumer packaged goods (CPG) manufacturers and retailers.” From a survey conducted by the Grocery Manufacturers Association, 73% of respondents expected their... Read More →
31
AUG
2012

Put your Promotion Dollars as Close to the Consumer as Possible

Is your hard work and expense in advertising just building demand for your product category? That means you’re helping your competitor sell more. Why not make sure your promotion dollars work 100% to build your sales and take sales away from your competitors?  Using POP... Read More →