innovation

16
APR
2014

Paper Packaging – The Best Way to Go

Will that be Paper or Plastic? Canada has plenty of oil to make plastic products, steel to make fixtures, however we have an abundance of forests to make paper-based products as well. Manufacturer’s and brand managers are under more pressure to make good decisions about... Read More →
20
NOV
2013

DOWNTOWN Markham – A New Focus for Canada’s High Tech Capital City

Markham Retail Shopping Scene Ravenshoe Packaging is located in Markham, Ontario on the northeast side of the GTA region. It’s an exciting, modern area headed for rapid growth and expansion. On previous posts I discussed Markham’s growth projections and with large residential and... Read More →
09
OCT
2012
clamshell package

Packaging that Adds Value?

Value Added Packaging is the New Packaging To many industry people and consumers alike, packaging is branding. The packaging of a product improves aesthetics and generates more reassurance that the product inside it is of the highest standards and value. The packaging also must... Read More →
04
SEP
2012

Disruption Marketing – Are Your Displays Disruptive?

One buzzword that has grown in use over the last 15 years is “disruptive.”  The term was originally coined by marketers who recognize that products must be unique and to be unique and memorable, one must disrupt the status quo.  POP marketers must ask themselves about their work:... Read More →