Great Canadian Superstore

05
SEP
2012

How Much Lift Can Your POP give your Brand?

Can Packaging Build Brand Value? While the star of the show is always your individual product packaging, the supporting cast has to be your POP promotional materials.  To sell, your POP must stand out.  Your branding and value proposition has to be good and that means good POP... Read More →
30
AUG
2012
Retail Store Shelving

How Good POP Displays Can Save the Day

Brand and product managers have plenty of challenges these days. Retail competition is so intense and it’s difficult to get onto retail shelves and catch shopper’s attention. And when they get their products on store shelves, they feel horror when their products are clumped... Read More →