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07
SEP
2012

2012 POPAI Shopper Engagement Study

As POP and POS marketers we’re always digging for more actionable data on shopper behaviour. The latest POPAI Shopper Engagement Study is probably one of the best sources of info on consumer behaviour at point of purchase.  The new 2012 study has volumes of information about the... Read More →
05
SEP
2012

What’s Wrong with Your POP Displays?

Every year Canadian marketers spend hundreds of millions on point of purchase display campaigns and while some are great successes, others turn out to be disappointments. Those disappointing campaigns might have resulted from spending too much on overly creative, complicated... Read More →