consumer packaging

What’s Your Product’s Shelf Impact? Who rules the retail shelves these days? I can’t think of a brand in particular, can you?  But in every aisle there is a product that stands out so clearly and effectively that other products might as well be invisible.  Being first is so... Read More →

Are there any areas of POP display design that might give you an advantage over your competitors?  If you’ve been to the retail stores lately, you’ll probably notice the packaging is rather passive. Sure it looks nice and presents the brand well.  Is the purpose of instore... Read More →