branding

05
JAN
2015

Lasting Impressions — Is your Brand and Packaging Memorable?

The marketing and advertising industry is rife with advice about the power of first impressions and making impact. It’s as though all our marketing efforts focus on that 1 second moment when consumers lay their eyes on the product and pop displays.  If we don’t score completely... Read More →
18
DEC
2013

Top 10 Reasons for a Rebrand

Why is Rebrand a Positive Move? I like the attitude of Gina McCommon, vice president of The Double Cola Co., Chattanooga, Tennessee who is quoted in Packworld Magazine as saying “We are always working on updating our graphics,” she says. “As soon as we finish working on one... Read More →
12
FEB
2013

Your Brand Strategy – Be Truly Unique and Create New Value

Breakthrough Innovation for Entrepreneurs and Brand Managers (How to Disrupt your Path to Mediocrity) Why are retail stores a “sea of sameness” where in the mad scramble to be just a little better than the rest, no brand is really special?  The harder we battle, like football... Read More →
14
SEP
2012

Shopper Marketing 5.0: Creating Value with Shopper Solutions

The 5th annual Grocery Manufacturers Association (GMA) shopper marketing research study focuses in on what is really important in shopper marketing and POP display and advertising – creating motivation, value, and driving sales instore. Of course, marketing has always strived to... Read More →
13
SEP
2012

Custom POP Displays Still the Best Promotion Tool

When your products aren’t flying off the shelves, you’re faced with the challenge of choosing a sales promotion that is within budget and yet can still move product. Many consumer product marketing managers will look to sales flyers as their go-to promotion vehicle during sales... Read More →
05
SEP
2012

How Much Lift Can Your POP give your Brand?

Can Packaging Build Brand Value? While the star of the show is always your individual product packaging, the supporting cast has to be your POP promotional materials.  To sell, your POP must stand out.  Your branding and value proposition has to be good and that means good POP... Read More →
05
SEP
2012

What’s Wrong with Your POP Displays?

Every year Canadian marketers spend hundreds of millions on point of purchase display campaigns and while some are great successes, others turn out to be disappointments. Those disappointing campaigns might have resulted from spending too much on overly creative, complicated... Read More →
04
SEP
2012

Disruption Marketing – Are Your Displays Disruptive?

One buzzword that has grown in use over the last 15 years is “disruptive.”  The term was originally coined by marketers who recognize that products must be unique and to be unique and memorable, one must disrupt the status quo.  POP marketers must ask themselves about their work:... Read More →
30
AUG
2012
Retail Store Shelving

How Good POP Displays Can Save the Day

Brand and product managers have plenty of challenges these days. Retail competition is so intense and it’s difficult to get onto retail shelves and catch shopper’s attention. And when they get their products on store shelves, they feel horror when their products are clumped... Read More →