Jazz it Up – Create or Strengthen your Brand Value
If your company is still shipping products in plain brown kraft cardboard boxes without your company logo or advertising on them, you’re missing out on a great brand building opportunity. Oh yes, you’re saving on printing costs, or the cost of producing labels, but for that small amount you’re not getting great promotional benefits.
When your customers receive your product via UPS, mail or Fedex, this reception is a part of their shopping experience and your own brand experience. You need to celebrate and promote your brand at a time when they’re eagerly anticipating the product they bought.
Successful Packaging: Timing, Emotion and Impact.
eCommerce – Are you Restricted to Brand Promotion on Web Sites?
We’ve all bought stuff online and had it shipped via UPS or Fed EX. The manufacturer had to foot the shipping and handling cost, which was factored into the selling price of course. That meant cutting back on any expense that seemed extraneous. Custom printing on shipping boxes or applying colourful labels isn’t an extraneous cost, it’s an opportunity to solidify your relationship with your customer. Plain shipping boxes and brown paper wrapping suggest a one time purchase and perhaps the last purchase. Packaging speaks. What if your packaging spoke like Bogart in Casablanca, “Sweetheart, this could be the start of something beautiful.”
Nothing’s too good for your customer. Just picture your packaging with custom colour printing with your logo and tagline on it. Wouldn’t that make it a special gift and hinting at the first of many more to come? Just think about the value of a repeat customer. How much does it cost to create another customer? Big numbers right? Well, then it’s time to get a quote on custom printing of your shipping boxes.
If your shipping boxes are stored in a retail environment, all the more reason to promote your brand on the floor.
And while you’re at it, ask about new recyclable type cardboard materials. Consumer’s buying choices are increasingly being affected by the whole sustainability, conservation issue in packaging. They don’t want the guilt of using packaging that will end up in a landfill. The use of sustainable logos and insignias are a value added element that’s only one part of value added packaging. It’s another value added benefit when your brand is associated with feel-good, environmentally conscious values.
If cost is an issue and you’ve got 15 different sizes boxes, then inquire about consolidating your box sizing. You might consider printing labels as an alternative. With digital printing, you can do shorter print runs and therefore include short term promotional material on the boxes. Even if you have your main box sizes printed, you’ll come out ahead.
In today’s marketing, it’s all about stepping up to the plate and getting a solid hit. Well branded packaging is how you churn hit after hit in the retail consumer market.