Only in fairy tales is straw ever spun into gold. In truth wheat straw is pure carbon and it’s difficult to use it for anything. So farmers are stuck with a lot of it every year after harvest. But what to do with it?
Typically straw of any kind is used to line livestock pens. It’s also used in gardens or vegetable crops sections where protection of plants is needed. It can stop blueberries from shriveling, protect peppers and squash from rot and peppers and potatoes from earth borne diseases.
So farmers and gardeners have been as creative as they can be in dealing with this unwieldy harvest product.Recently, scientists have discovered that wheat straw could be used for other purposes such as paper and packaging and even hats and clothing. And there are plenty of manufacturers and packaging companies looking for innovative, sustainable packaging solutions too. Packaging corrugate or paper using wheat straw might work well.
Dell Pushing for Sustainable Packaging
The computer manufacturing company, Dell, innovated in 2010 with mushroom cushioning and bamboo packaging. As part of its 2020 Legacy of Good plan, the company would like to use natural wheat straw as of the material used for the cardboard packaging. In fact, their ambitious goal is to make 75% of their packaging from recyclable materials. This video gives a good overview of how using wheat straw in packaging contributes to environmentally friendly habits.
Dell is said to ship one product per second throughout the world, so it is one of those companies that can set precedents and generate a lot of brand good will by using sustainable technology and packaging.
Chairman and CEO, Michael S. Dell said recently “At Dell, we have always believed that technology should be about enabling human potential … By 2020, we expect to reduce the energy intensity of our product portfolio by 80 percent, use only packaging that is 100 percent compostable or recyclable, and rally our global workforce to give 5 million volunteer hours to the communities we call home.”
The move to sustainable packaging strategies just keeps picking up pace. As more research is conducted, more solutions appear. And as that occurs you’ll likely see Walmart, Costco, and other retailers sustainability programs demand greater use of these materials.
What are the trends in retail packaging? Well, let’s begin with NFC or Nearfield Communication which enables fast smartphone payments. Have you heard of pop up retail? Retailers are giving a good look as an innovative way to catch eyeballs and build brand awareness. QR codes are still big and they can help you reach your prospects and engage them.
Have you run out of creative ideas for your next POP display? Relax, we’ve got plenty of display examples to get your imagination fired up. Check out what our readers thought were the most important features of the best displays.