Shrink wrap packaging has been around for quite a while, but lately it seems it’s catching on big time in retail. It’s time to take a closer look at the advantages.
According to Smithers Pira, Stretch and Shrink Sleeve Labels have captured 13% of the labels market. It offers quite a range of benefits from security enhancement to cost advantages. The top benefits of shrink wrap sleeves are listed below.
Powerful Benefits for Brands
There’s little doubt you’ve seen shrink wrapped products when you’re shopping at Walmart, Costco, Home Depot, Shoppers Drug Mart. So many different products are being shrink-wrapped now, but primarily with beverage bottles, toys, electronics, food, supplements, and pharmaceuticals. Sometimes retailers demand the use of shrink wrap packaging.
More is Being Demanded of Packaging
The rise of creative primary packaging has created a lot of difficulty for printing. Some beverage bottles for instance have very unusual shapes and that requires very sophisticated industrial level printers and techniques. Although plenty of packagers print directly on these containers and boxes, it’s expensive. And cardboard and plastic are not surfaces that lend themselves well to dazzling packaging. Shrink sleeves are different.
Shrink sleeves are handy and versatile. They can be made of PVC or polyolefin materials. These materials are incredible strong and abrasion resistant. Both PVC and Polyolefin are recyclable. The sleeves can wrap an entire bottle or just the neck. Shrink wrap can also come in tube form or bags. They can be stretched/wrapped to the packaging container or product, or heat-shrinked.
We’ve got a list of compelling benefits of shrink wrap sleeves, however, the most compelling benefit may be the 360 degree coverage of the product or container. That’s a big space for splashy full colour graphics and brand boosting copy and this is what gets products sold today.
Take our packaging survey and see what everyone believes is most important about their primary and POP packaging.
Top Benefits of Shrink Wrap Labels
- Branding – full 360 display for graphics and copy
- Is a Unique Packaging Change – catches attention
- Shelf Impact – more engaging for shoppers
- Adaptable – Stretches to suit any shaped container
- Printing is easier – no need to print directly on containers
- Transparent – can allow clear view of product in container
- Recyclable (although improvements needed)
- Eco-friendly – uses less energy and resources to create
- Lightweight – saves on shipping (secondary packaging)
- Strong tamper-resistant protection
- Easier to do variable data printing
Check out our many other blog posts on the latest in packaging and get edge you need to make some shelf impact. More shoppers are making their buying decisions in-store which means shelf-impact, impulse, sweepstakes, and bricks and clicks are more important now.