This video from TescoMedia highlights many of the instore retailing innovations that Tesco is now using. Tesco is the UK’s leading grocery chain and have operations in banking and mobile phones, however its marketshare in the UK has been slipping.
Tesco’s market share fell to 29.7% at one point, compared to 30.9% a year earlier. Low cost grocers such as Aldi and Lidl are gaining ground and Tesco plans to respond by offering special offers and money-off coupons. The store’s big price drop promotion last year was not successful and company’s stock value has dropped. Recently the CEO criticized the use of excessive couponing.
The integration of digital shelf units and handheld scanners is leading edge but very expensive.
In addition to these innovations, Tesco just introduced a double points Facebook app which means they are well aware of social media’s influence in consumer’s lives. Visit the Tesco Facebook page to see how they’re building interest and value for Facebook users.
Do you think these innovations overseas will find themselves used in the mainstream North American market? Do you watch Tesco’s marketing techniques for insights for your campaigns and planning? What technology do you think is most relevant right now in Canada and the US?
For information on online promotional campaigns and integrated marketing, along with instore retail promotion displays, speak with a rep at Ravenshoe Packaging. Also, read up on the top 20 retail sales tips for 2012, QR codes for retail, and SMS messaging promotions. Learn all you can about modern POP retail marketing and stay ahead of the curve for better sales.
Get more ideas for your POP campaigns including the top ten tips for improving POP displays, disruptive marketing, pop promotional budgets, best packaging designs, retail shopping trends and the latest POP research.