We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now.
The survey asks what viewers believe are the most important aspects of an effective POP display. And the results:
Graphic design is what respondents believe is most important. Surprisingly, second was exposure of the product in the display. High visibility packaging seems to be a priority today. Next, respondents noted that the shape and contours of the display are very important. Colour and colour richness were cited along with the size of the display. The display they probably would like best is this POP for Radox Shampoo below.
How creative and innovative have you been in your packaging strategy? Do you feel like you’re pushing the envelope enough to get the kind of results you expect? Are retailers demands presenting issues in how you design? We’d like to know more about your POP display trials and tribulations. Maybe we can help, maybe we can’t, but a review of your situation wouldn’t hurt.