Consumers are using their smartphones in retail stores. Do you have a way to reach them? QR codes are the quick easy way.
QR codes (Quick Response Codes) have been available for quite sometime yet consumer penetration is still limited. There is a lot of product and usage information that can viewed via an iPhone, iPad or Google Nexus 7 tablet, therefore shoppers will have access to more information that might make them choose your product.
QR codes are an efficient and inexpensive way to immerse, engage and activate consumer behaviour in the retail setting and elsewhere. Several large retailers including Home Depot, WalMart and ToysRus have implemented QR codes. It is a technology that will only grow.
How do QR Codes Work?
The consumer uses their mobile devices scanner camera and the installed software application reads it. Ideally the user should be taken to a mobile website specially designed to greet the visitor and provide info in a mobile friendly format. The QR (Quick Response Codes) contains a hieroglyphic digital bar graph that stores simple information such as a page urn which the phone browser will then display. You can create your own QR Code at Google.com. Better still, get this done from a professional printer familiar with bar code printing and scanning.
On your product QR code, the landing page you specify could contain more pictures of the product, videos of the product in use, or a promotional video. That can add impact to the shopping experience and make the product much more attractive and relevant than others on the shelf.
Once the consumer has the QR code reader for their iPhone or Android phone, and visits your website, you can encourage them to download your mobile app. No App? Well, then just get them to bookmark your great promo page with fresh, quality, interactive content within it. At that page, they can enter a contest or receive a free mobile discount coupon where you capture their contact info.
Dominating the Shopping Experience – Other Brands will be Forgotten
So, with your new app, you’ve managed to dominate the instore shopping experience and build brand association and impressions, and captured valuable email addresses for future promotions and sales.
However, none of this works until the shopper downloads a QR code reader to their cell phone.
The benefit for your company is the power to control a shopping session and ensure your product benefits do get communicated to the shopper, and that they’re building a multisensory experience with your brand. Your competitors are limited to the store shelf, while your promotion and product is out on display and further extended into the digital realm.
What seems like an innocuous fad will soon catch on. Retail SMS is also catching on. Future phones will come with built in QR code readers ensuring availability. Call Ravenshoe Packaging now to discuss the power of QR codes at the retail level. It could be the start of something profitable for you.