Yes, those strangle looking QR codes on your packaging and displays can give you an edge in retail. Make sure your displays are beautifully designed, integrate your QR codes and get your brand well seen.
Is that enough? You need to move product and get shoppers to love your brand – and QR codes can help get you there. Some experiments with QR codes haven’t worked, but over time marketers are discovering why. The solution they’re looking for lies in 2 simple words: creativity and quality. Be creative and offer value to consumers.
We’ve come so far from when plain bar codes were considered nouveau inventory control and a modern checkout frill. Now it’s exciting to ponder a big change in how consumers interact with packaging. New packaging will seek to interact with shoppers. It’ll create a multimedia experience and become a key tool in your new experiential marketing activities.
Everyone Has a Smartphone
More than 2 billion smartphones were sold last year worldwide. 85% of North Americans own a cell phone. Currently, you’ll hear comments that QR codes aren’t working and shoppers aren’t using them. The issue is how QR codes are presented. They’re not presented well. They have to be more than a checkout bar code. No one interacts with a check out bar code.
How to build an effective Visual QR Code campaign and increase customer engagement
- Create a “Visual QR Code” that people can relate to and be inclined to interact with.
- Strengthen you brand by empowering your logo with Visual QR Capabilities.
- Be clear as to what value your Visual QR Code is offering your customers.
- Make the Visual QR Code part of your design story.
- Give customers a reason to engage.
- Build your online community with on location Visual QR Codes
from Uriel Peled’s article www.marketingprofs.com/articles/2013/11151/how-to-use-visual-qr-codes-to-increase-customer-engagement-25
Weaving WR Codes into Your Packaging Graphics
Designers may find it odd to try to alter your company logo or branded graphics with some sort of QR code element. On the other, it’s a challenge to them to get creative and find a business advantage in packaging design.
What your QR Code Must Be
- Desire inducing
- Built in incentive
Is it the code itself that moves them to scan? No, it’s how the overall graphic and text displayed gets them to think this is a desirable action. “Something good is going to happen if you scan this QR code.” This added value for them, and you get to take them into an immersive experience of your brand.
If your brand is currently ignored on the shelves, consider what kind of lift this could give your brand and ultimately your sales — if it works.
With short run digital printing available, you’re able to provide very customized QR code packaging designs. Tailor it for different retail environments and see which draws the best results.
QR codes will work with certain products while other products it won’t work. Some buying a bag of milk or a package of candies at a convenience store, in a hurry, is likely to not bother. Stats show shoppers that are scanning are stationary.
What does a Great QR Code Strategy Look Like?
It could be anything. Some have said that “Time and again we have seen that the prominence of the call-to-action has a huge impact on campaign response rates.” But no, if your code has to cover the entire package, you won’t be getting the award.
QR code marketing isn’t about the QR code. It’s about the enticement to engage with the brand and receive something such as a free gift.
Ultimately, this was the fault of the marketers who were building campaigns around QR codes. Many companies use them incorrectly and simply link to information that was already readily available elsewhere (i.e. a phone number or address) or to a website without mobile capabilities. Where is the benefit for the user? – See more at: Invoke media blog.
Now We’re Getting Close
Your code can’t be a stand alone – because it looks like an inventory tag. That’s not immersive, engaging, and action inducing.
No you’re still not getting it. The graphics must be perk your mind, senses, and and insatiable desire. Scanning that QR code must be irresistible. This image doesn’t peak our curiosity. Curiosity must still be generated via the copy and graphics.
Marketers who attempt to integrate QR codes into their campaigns seem to make a very large assumption about customers: that people are willing and able to interact with advertising and marketing. It takes a lot of effort to have someone pay attention or convey interest in an advertisement, let alone put in the effort to download an app, scan the code, and wait for a page to load, only to be disappointed with the lack of content. – Read more at Invokemedia.com.