Packaging News Update
A new research report from Smithers Pira (cost: about $7000 CAD available from smitherspira.com) suggests corrugated packaging materials will grow by 4% annually to 2019. It will grow from $140 Billion US in 2013 to $176 Billion in 2019.
The company also estimated the sustainable packaging market will hit $244 Billion US by 2018. Sustainable brands reports the biggest drivers of this trend could be:
- Downsizing/lightweighting of packaging
- Increased recycling and waste recovery
- Increased use of recycled content
- Increased use of renewably sourced materials
- Improvements in packaging and logistical efficiency
Rising Asia: Asia will be the fastest growing segment of the sustainable packaging market growing to 32% of the global market. Smithers Pira says recycled plastic is facing big challenges due to a lack of infrastructure for collection and sorting and compliance requirements for food and drug content.
Interesting Innovations: Innovation continues in the sustainable sector with a UK firm developing a way to recycle the 3.5 million metric tons of cocoa bean husks produced each year. They can generate an unbleached cellulose fiber to produce food grade paper.
Screenshot courtesy of http://www.sustainablebrands.com
Dieline Awards: The 2014 packaging awards. The Dieline Awards are in their 5th year, recognizing the best in product packaging creativity, design, marketability, and Innovation. Winners from 2013 came a variety of product categories including wine, soap, food, alcohol, toilet paper, electronics, deli meat, and ready for retail food. Wow, some really nice packaging ideas.
Canadian Manufacturing: PwC Survey: According to PwC, Consumers want a full slate of shopping options that makes up a great shopping experience. PwC just released a report called Total Retail: Customer Expectations Driving the Net Retail Business Model. They discovered consumers want convenient locations, and would go online if their favourite brick and mortar store closed. Shoppers would also like the option of shopping from home. Most believed they can better deals online than in in-store. Half of shoppers wanted the ability to check prices in other, competitor’s stores online. Also cited was access to information and transparency of retailer’s inventory.
Hot Packaging Topics
Do you understand the transition from multichannel to “Total Retail.” I doubt many do. You might think of it as integrated channel marketing that involves a unified branding message throughout and between media channels. Your packaging will need align better with your website and ecommerce presence, and your social media pages as well.
Are you currently using QR codes on packaging? Please let me know that is working out for you. See these tips on powering up your QR codes. There is progress on use of NFC in retail, but that’s still a way off. QR codes may relevant for a while yet.
Time to spend your marketing dollars more wisely and improve your packaging and shipping processes. Check out the viability and value of clamshells. Transparent packaging is in. See our top 10 reasons to rebrand too.