Best of the Packaging Blog
We’re heading towards the holiday season and it’s crunch time for your marketing and sales team. Will your product sell well? And if it doesn’t do you know what happened?
That’s why we’ve covered such a range of retail packaging topics and issues. From mobile marketing to packaging materials to logistics to POP strategy, we’ve tried to help you get the broadest and most effective understanding of packaging at retail, including POP display.
It’s Starting to Look a Lot Like Xmas
As the holiday retail season unfolds, you should be aware of all the factors that impact on the success rate of your POP displays. And think about how you’ve designed your displays and positioned them in store. With these factors in mind, your insight this season will be better than ever.
And remember, there are no failures, just steps to great success. Your goal should be to get educated and fail faster so you can shorten the success curve. And every packaging product will fail in some way.
Not to ruin your day, but stats show only 50% of packaging design actually succeeds. Put on your sleuth’s hat and figure out why you didn’t meet or exceed expectations this year. I hope it’s a good sales season for you, but good or bad, learn something from it as an entrepreneur or as a brand manager.
Shopper Decision Making
What can you do to power up your pop strategy? How about a Coupon strategy, Contests and Sweepstakes, using NFC technology? And what can even more: Unique branding , copywriting for packaging, and 10 Packaging Design tips, 9 Rules for Excellent Design, and Tips for Improving POP packaging.
Whether it’s niche packaging such as soap packaging, or fulfillment, or innovative displays and product packaging, contact us to discuss your next packaging challenge. Check out our look at this holiday season’s shopping forecast.