Best of the Packaging Blog

We’re heading towards the holiday season and it’s crunch time for your marketing and sales team. Will your product sell well? And if it doesn’t do you know what happened?

That’s why we’ve covered such a range of retail packaging topics and issues. From mobile marketing to packaging materials to logistics to POP strategy, we’ve tried to help you get the broadest and most effective understanding of packaging at retail, including POP display.

It’s Starting to Look a Lot Like Xmas

As the holiday retail season unfolds, you should be aware of all the factors that impact on the success rate of your POP displays. And think about how you’ve designed your displays and positioned them in store. With these factors in mind, your insight this season will be better than ever.

And remember, there are no failures, just steps to great success. Your goal should be to get educated and fail faster so you can shorten the success curve. And every packaging product will fail in some way.

Not to ruin your day, but stats show only 50% of packaging design actually succeeds. Put on your sleuth’s hat and figure out why you didn’t meet or exceed expectations this year. I hope it’s a good sales season for you, but good or bad, learn something from it as an entrepreneur or as a brand manager.

So let’s begin the journey with posts on what’s happening on retail shelves such as how to get better shelf visibility, better shelf-impact, and Retail display strategy.

Shopper Decision Making

How are shoppers making decisions? Find out more about Customer experience at Retail, Impulse Shopping, In store decision rate and how Consumers are shopping with smartphones

POP Strategy

What can you do to power up your pop strategy? How about a Coupon strategy, Contests and Sweepstakes, using NFC technology? And what can even more: Unique branding , copywriting for packaging, and 10 Packaging Design tips, 9 Rules for Excellent Design, and Tips for Improving POP packaging.

POP Design

What are the trends in corrugate packaging, and should you try  Clamshell Packaging, and try Coroflot or Corrugate displays?

Packaging Fulfillment

Lastly, how much have you thought using a Contract packaging company and the value of optimizing supply chain management?

Whether it’s niche packaging such as soap packaging, or fulfillment, or innovative displays and product packaging, contact us to discuss your next packaging challenge. Check out our look at this holiday season’s shopping forecast.