How to Increase Retail Sales Revenue
Increase Your Point of Purchase Sales
The latest research is surprising. Consumers are making purchase decisions in retail stores at an even higher rate than we thought previously. If you’re not doing POP, you’re cheating yourself a chance to seriously boost sales revenue.
How do you create a sales advantage in retail stores such as Walmart, Costco, Sobeys, Shoppers Drug Mart, Canadian Superstore, Canadian Tire, Longos, Staples, Best Buy and others? Try temporary corrugate POP displays – displays that make product accessible, disrupt routine and grab attention, build engagement and drive sales.
Winners Make Things Happen
POP means you’re stepping up to the plate to make things happen. Do you need the ultimate in display creativity to really jump up sales? Not really. Just making product accessible to shoppers in-aisle is enough to get results. However, simple doesn’t mean amateurish.
Can you capture attention and build engagement when your product sits anonymously on a shelf, crowded amongst competing brands where your unique selling proposition is drown in the noise? Of course not. You need to stand front and center away from competitor’s products.
From health supplements to electronics to kid’s toys, chocolates, soap, and pharma products, POP displays are presenting products more assertively to shoppers. Take a look at a few coroflot floor displays to visualize what’s possible today.
Why do POP Displays Work?
- More visibility on floor
- Separated from competitor’s brands
- More active promotion presence
- Unique promotional presence
- Contest/sweepstakes
- Compelling benefits communicated
- Visually engaging
- Emotionally engaging
- More enticing to get customer to pick it up in their hands
- More active to generate action/purchase
- Product moves faster and can be replaced quicker by retail store staff
Some displays are seductive while others are just in-your-face loud. Your ideal display style is something to discover although our POP packaging survey certainly lets you know what others think is important. See it now.
What You Need to Consider:
- How much product to display
- How large in physical dimension
- Which colours to use
- Which type will work best
- What materials should be used (corrugate or coroflot)
- Who will provide design services
- Who will provide fulfillment services
- What display elements will generate impulse buying
- How will the display capture attention
- Where it will be placed in the store
- How many displays you should order
- How much distribution you need to generate meaningful sales data
Big shifts in the retailing sphere are happening. mshoppers, Flash stores, pop up stores, mobile retailing, and more are forcing marketers to be more creative and disruptive in order to hang onto their marketshare. Anyone going into retail for the first time should be aware that as they’re planning their budgets for 2015, retail will change.
Omnichannel marketing is gaining pre-eminence. No single channel individually has the ROI which means manufacturers need more ingenuity.
What’s the 2014 holiday shopping forecast looking like? For manufacturers who use displays, understand impulse buying and ideal display design, and all the tricks of getting more visibility on retail shelves, a record breaking sales season might be happening. Review our packaging tips for better sales performance in 2015.
