Financial factors are one of the most common constraints for most businesses when it comes to package personalization projects. More than 73% of the businesses surveyed say that it’s the main reason they’re less willing to personalize their packages.
However, most packaging professionals agree that it increases consumer engagement and brand awareness.
It’s always great to pay attention to the consumer trends that could affect the way you do package design. If you’re a brand that wants to use aesthetics to influence your consumers, you need to know certain design factors. Here are some:
Proper package design can help develop your consumer’s loyalty to your brand. The easier they can identify your brand name, the simpler it becomes for your customers to recognize you. You can attract consumers to your brand through the following:
- Packaging types
Packaging your products under the same distinct style gives your brand a voice. It’s especially important since consumers have a lot of options available to them both on offline and online retail channels.
It’s necessary for you to know that consumers will look at the size, color, and creativity of your package design. When you get these factors stacked in your favor, your brand stands out. It creates attraction and piques your consumers’ interest.
The way you use colors and typography in your package design helps to identify your target consumers. Walking to an aisle at any retail store makes this packaging influencer apparent. For example. when you look at the cereals intended for children, they have bright and colorful packaging design with wacky typography.
Adult cereals and other healthy food options like granola bars have neutral colors and earthy tone palettes.
If you want to project luxury to your consumers, you can use a black, silver, and gold color scheme to make a bold statement.
Color is one of the most important factors for packaging design. It grabs the attention of your consumer and helps to identify the kind of product you’re selling. When you use colors correctly, you promote an emotional response from the people you intend to sell your product to.
Unique Package Shape
It takes 7 seconds for consumers to make an impression about your product.
Having a uniquely shaped package helps set your product apart, and helps your consumer create an exclusive memory. This is the leading cause for most brands to use unique packaging shapes for their products as a means of marketing.
Products that come with the archetypal rectangle packages will fade into the background amongst other similar products. Unique packaging helps your consumers find you faster.
Perception of Value
You can use packaging design techniques to shift your position in the market. Products with packaging that makes consumers feel like they’re making the right decision influences them to buy that product again. A great way to increase its perceived value is to make packages functional and attractive, ones they can use even after they’re done using your product.
Limited edition versions of your product with limited edition packaging can also do the trick. Products with limited edition packaging create a sense of urgency and make consumers more impulsive. It makes them feel that they’ll lose out on the opportunity to get a unique product that not many other people will have access to.
The way your customer sees your product can also heavily depend on how secure its package design is. Security can affect the entire product experience, making an impact on whether they’ll buy your product again. A sturdy, secure packaging design prevents your products from breaking before your consumers take them home.
Sturdy packages help prevent returns and improve your product’s perceived quality. They represent the effort you put into designing the packaging to ensure it keeps the product protected. Secure packaging raises customers’ perceived value of your product.
Eco-Friendly Package Materials
If you’re using environment-friendly materials for your packaging design, that’s more credit to your brand. People buy from eco-friendly companies more, not only because they want to save the environment, but because it creates a strong bond of trust.
Using sustainable materials along with creative designs helps to reinforce your customers’ “good feelings” when buying your product. You’re showing them that you’re trying to make a positive impact on the environment, and that can go a long way.
Make sure that it’s an authentic effort on your part when opting for recyclable product packaging. A poor job can make your consumers feel distrust. They may feel like your product is “green-washed” for the sake of capitalizing on their positive feelings.
When designing a product package, it’s important that it’s easy-to-open. Consumers buy products more when they have an easy experience with packaging. Products that have difficult packaging can be frustrating and ruin customer experiences and brand impressions.
If your packaging makes people frustrated, it’s not consumer-friendly. Customers will be less likely to buy your product again. Instead, they’ll opt for products that have more convenient packaging, even if its quality is lower than yours.
For your product’s packaging to be practical, you need to consider its cost too. Is it cost effective? Will the package provide the right amount of protection and stability? If your design answers these questions, you’re on the right track.
Get a Great Package Design for Your Product Today!
Customers buy products largely based on their first impressions of its packaging. Having the right kind of packaging design can change the way they see your product for the better. It’s important that you make the right choice because a single mistake can take a long time to repair.
If you need the best packaging design solutions, we can help.
We make designs that can help differentiate your product from others and communicate your brand image in the most effective way possible. We offer different kinds of package designs, from blister packaging to shrink wraps that can fit your requirements.
Do you have any questions? Contact us now and we’ll give you a quote on your packaging design needs.