Packaging Trends? Just Follow the Innovative Products
After doing our very popular post on the top packaging trends for 2013, we thought we’d follow up with one on hot products for 2013.
The thing about hot products, is that very often they are unique in design and function and that seems to spawn new types of packaging. You’ve seen that in soap packaging, where packaging becomes a valued added feature. We’d expect that these products will come in high visibility, sustainable, and space efficient styles. But, bottom line is that products must be presented as unique via their packaging. If these are your products, then consider a good packaging company to help you create and distribute them.
Here’s our Top 10 List of Hot Products for 2013:
1. Gluten Free Foods
Rightly or wrongly, gluten is being blamed for a number of maladies. It is certainly of grave concern for sufferers of Celiac disease. Other people with insufficient reason to go to gluten-free diets are doing so. They believe they are getting good health benefits from it. Entrepreneurial people are reveinventing every food into Gluten-free forms. There’s breads, desserts, and meals. Lots of opportunity for interesting creative packaging solutions.
2. Anti-aging Creams and Lotions
With more attention on personal appearance and looking young, more people, including men are trying out a variety of anti-aging lotions. In the race to make their anti-aging product standout at point of purchase, packaging designers will be called upon to create designs that captivate, innovate, and induce the sale. A product that’s popular isn’t enough. It must be packaged in a desirable way for consumers to really take to it. Competition in the anti-aging products market is already intense.
3. Organic Skin Care
Rightly or wrongly, consumers believe that beauty products with organic ingredients will produce great results while not posing any long-term threats to their skin. Some consumers are trying to be eco-conscious is using products that are exposed to herbicides or insecticides. Organic can bring together an endless variety of ingredients from jojoba to vitamin c to shea butter. This all lends itself to creative packaging, particularly graphic design.
4. Personal Robots
There’s a personal robots for almost every occasion. They’ll clean your floors, play music, tell you when to take your medicine, dance for you, tell you jokes, sync up with your cell phone to monitor your behavior, calendar, and contacts. Some are ridiculous and some entertaining. There’s no doubt you’ll be seeing more of them because kids get a kick out of them.
5. LTE Capable Cell Phones
4G LTE stands for long term evolution, a new standard for high wireless broadband bandwidth for mobile phones and data terminals. To utilize this new high speed cell network, you’ll need a new phone. And there’s plenty of them coming out including the Samsung 4S, iPad 2, iPhone 5, Blackberry Z10, Samsung Note, and the innovative Novotel MC679. Smartphone users love to download and upload photos, play games, download music, play videos, and use data-intensive apps such as online banking. These 4G LTE high bandwidth phones are going to make using cell phones and iPads more fun and successful.
6. Wood Sun Glasses
Okay, I’m sticking my neck out on this one. But, it just seems this summer, people will go for something cool and unusual. They’re tired of the usual plastic glasses (which always break) and have become passe. No one cares whether you’ve got the most expensive Prada, Gucci, Cartier, Louis Vuitton sunglasses anymore. The wood glasses have a retro look to them which many middle aged women will go for. It’s a neat little fashion statement. And I can see custom packaging working really well here. Of course they’ll need some corrugate POP displays, or perhaps some acrylic displays to sell them properly.
7. Portable Power Supply for Electronic Products
With all the power guzzling iPods, iPads, GPS, and other electronic devices that people are addicted to, there has to be a power source. Some entrepreneurial people have come up with portable power supplies. They store a lot of charge so you can heat up your electric coffee mug, or keep your iPad going for hours extra. Good for people hiking or camping, or at a major sports event.
8. iPad 2 and Samsung S4 Cases
whenever a new smartphone or tablet is introduced, it comes with an odd shape. The consumer has to buy a case for it, because the cases the manufacturer might offer isn’t good enough. These products rely on the case for protection from dropping. Normally, you’ll buy them at a retail phone store where they’re hanging on a peg and hook display. Some of the case packaging is high visibility windowed box packages, or acrylic plastic, or plastic clamshell packaging.
9. Google Glasses
Google’s not the only company manufacturing these new virtually-enhanced eye glasses. The glasses contain a digital display where objects in the viewing area can be identified for the wearer. They’re calling it augmented reality and they do this via wireless data connection. Not really sure what kind of packaging could be created here, however, if a company was to bundle the Google glasses with other products like glass cleaning fluid, cotton wipes, or a super protective case. It’s so new, the accessory wars have even started. However gets to market first is going to have a field day.
10. Ultra high definition TVS
Here’s what everybody is looking for — the ultimate high definition TV. We know LG and Sony already have models out but they’re huge at 84 inches. The clarity of the screen is purportedly stunning. I can’t imagine why anyone will want to pay $12 at the movie theatre when they can watch one of these TVs at home.
Now there’s 10 products I think most consumers would love to own. I wouldn’t mind having one of them. Then I can say I’m hip!
How is your product packaging and point of sale packaging? Are you measuring its performance? Yes, your packaging is a huge part of your value proposition and its ROI can and should be measured. Don’t settle for unproductive packaging.
Read more on pinnovative packaging, and tips on being more entrepreneurial, along with how to make your brand strategy more effective at POP. Research can help, and you’ll want to read up the latest research by PRS abou the success rate of new packaging and the results of the latest Dupont packaging survey. Are you looking for new packaging ideas for let’s say custom soap packaging?