Research company Global Industry Analysts announced their new report on high visibility packaging and the outlook appears to be very strong. They believe the market for blister and other high visibility packaging is expected to exceed US$37 Billion by 2018. This trend has implications for Canadian companies looking at export markets in the coming decade.
The food industry will create most of the growth of clamshell, plastic tray, blister and other high visibility packaging which is used in fresh produce, prepared foods, snacks, baked goods, meats, dairy and other food products. Its tamperproof and theft deterrence features are valuable for many other products.
Electronics, toys, art supplies, batteries, lighting, home hardware, building products, golf balls, and kitchen utensils are commonly packed in clamshells and more products will undoubtedly find their way into them soon.
Growth in demand will come from developing countries such as China, India, and Brazil. Packaging companies, entrepreneurs, and exporters will need to take note of this trend if they intend to sell in these markets. Transparent packaging also helps with packaging inspection without disturbing the product inside, speeding transportation through border inspections.
Blister packaging is especially important in the pharmaceutical industry where blister packs prolong product life, create storage, and help patients organize their medicine routines.
With oil prices remaining high, manufacturers will need to produce new innovative clamshell package design and blister pack design ideas to meet sustainability and cost requirements. The beauty of high visibility plastic packaging is in how it adds value to the basic product. It enhances viewability, security, and boosts the perceived value of the product.
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