SMS Retail

09
JUL
2014

Does e-commerce’s Success Mean the Demise of Retail?

If you read Internet news, you’ll see frequent reports about the imminent rise of online retail; that online will cause the abandonment of malls and plazas everywhere. Reporters and bloggers even use unflattering terms like “brick and mortar” to tag real world retailers as out of... Read More →
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02
APR
2014

Top Benefits of Distributing Manufacturers Coupons

 To Many Consumers, Coupons Represent Value – Leverage That Oh those retail store consumers are a fickle lot. It seems they’re expecting discounts on everything and are almost making it some sort of social-media driven crusade to find the lowest prices. Culturally it seems,... Read More →
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05
MAR
2014

Power up your QR Codes – They can help your Packaging Sell!

Yes, those strangle looking QR codes on your packaging and displays can give you an edge in retail. Make sure your displays are beautifully designed, integrate your QR codes and get your brand well seen. Is that enough? You need to move product and get shoppers to love your brand... Read More →
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22
JAN
2014

POP and POS – What’s the Diff?

Definitely, There’s a Diff If you’re an entrepreneur, consumer, inventor, or a production-side person, you may not know the difference between POP (Point of Purchase) and POS (Point of Sale). Even retailers might see this whole field as “store merchandising”,... Read More →
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27
NOV
2013

What You Need to Know about the Rising M Shoppers

m-Shoppers – Capture A Growing Segment Armed with Smartphones A growing segment of retail shoppers is going to take more of your time and attention. There’s no getting around them. They’re called m-shoppers or showroomers; those armed with their ever-present smartphones. Here’s... Read More →
13
NOV
2013

Xmas Shopping 2013 – Online and Brick & Mortar

Xmas Shopping 2013 Outlook and Trends Yes, it’s too late to prepare for this year’s shopping season. The good thing is you now have a front row seat in this year’s “What should we do for Xmas 2014.” Actually, it’s for all of 2014. mCommerce and direct to consumer shipping is... Read More →
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22
OCT
2013

Manufacturer Coupons — The Coupon Craze

The Coupon’s Purpose is to Build More Sales, not Erode Profits Have your coupon marketing campaigns been increasingly less effective? You’re not alone. Couponing is more competitive and requires better strategy today. And that’s not something that comes easily to small and... Read More →
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10
SEP
2013

7 QR Code Readers to Install on Shopper Phones

To use QR code marketing effectively, customers must have a QR code reader installed on their iPhone, Samsung Galaxy, Apple iPad, or Google Nexus 7 phone. You may want to have special area in the store set up to help shoppers install the app in their phone.  With their new QR... Read More →
26
MAR
2013

Retail Coupons – Mobile Couponing Ushering in New Era for Shoppers

Smartphones Changing How Consumers Shop According to Deloitte USA, smartphones, used as part of a shopping experience, could impact 17-21 percent of retail sales — a whopping $627-$752 billion. How do retailers reach these consumers? It looks like digital couponing may be the... Read More →
12
MAR
2013

Are Big US Companies about to Alter the Retail Landscape?

More US Retailers Invading Canada While a lot of hype surrounds the arrival of Target stores in Canada, there are a number of other big US retailers crossing the border too.  Is this the critical mass period where we see a landslide into Canada as big US companies find it easier... Read More →
21
JAN
2013

Does Your POP Campaign need an Online Boost?

I think the days where POP and Internet Promotion are in 2 separate camps fighting for the same marketing budget dollars is gone.  Increasingly, retail stores and manufacturers are finding that digital promotion adds to instore sales. So why aren’t we reading more about... Read More →
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