Shopper Marketing

05
SEP
2012

QR Codes – Give your Customers the QR Reader App

Consumers are using their smartphones in retail stores. Do you have a way to reach them? QR codes are the quick easy way. QR codes (Quick Response Codes) have been available for quite sometime yet consumer penetration is still limited. There is a lot of product and usage... Read More →
05
SEP
2012

Retailing Trends – UK

This video from TescoMedia highlights many of the instore retailing innovations that Tesco is now using. Tesco is the UK’s leading grocery chain and have operations in banking and mobile phones, however its marketshare in the UK has been slipping. Tesco’s market share fell to... Read More →
05
SEP
2012

How Much Lift Can Your POP give your Brand?

Can Packaging Build Brand Value? While the star of the show is always your individual product packaging, the supporting cast has to be your POP promotional materials.  To sell, your POP must stand out.  Your branding and value proposition has to be good and that means good POP... Read More →
30
AUG
2012
Retail Store Shelving

How Good POP Displays Can Save the Day

Brand and product managers have plenty of challenges these days. Retail competition is so intense and it’s difficult to get onto retail shelves and catch shopper’s attention. And when they get their products on store shelves, they feel horror when their products are clumped... Read More →
29
AUG
2012

Retail Shopping Trends 2012

Consumer shopping habits and preferences continue to evolve this year as personal budgets shrink, retail merchandising becomes more creative, and new shopping centers appear in Canadian cities. If you’re planning this year’s or next year’s POP campaign, you’ll be interested... Read More →
29
AUG
2012

What’s Driving inStore Shopping Decisions in 2012?

New retail research is revealing interesting trends in retail shopping that haven’t been well publicized. One study on instore shopping trends shows mothers, an important demographic, are affected by POP displays and that coupons could be influential for those who do or... Read More →
01
AUG
2012

Retailing Tips – Improve your Sales in a Flat Economy

The Ontario economy has fared better than most of the US states have yet it has lagged far behind Alberta and Saskatchewan.  2012 has brought some upward momentum yet retailers can’t rely on growing consumer spending to give their business a boost. Retailers need to avoid... Read More →
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