Shopper Marketing

14
SEP
2012

Shopper Marketing 5.0: Creating Value with Shopper Solutions

The 5th annual Grocery Manufacturers Association (GMA) shopper marketing research study focuses in on what is really important in shopper marketing and POP display and advertising – creating motivation, value, and driving sales instore. Of course, marketing has always strived to... Read More →
12
SEP
2012

Retail Shopping Studies – In-aisle Display Jumps Sales 17%

The Impact of Display and Brand Messaging Can anyone prove in-aisle POP display and advertising affects shopper decision making resulting in better sales? One recent study discovered that it does indeed. The Shoppergauge Case Study by RockTenn Shared Services, LLC gauged the... Read More →
11
SEP
2012

Free Samples – Generosity is a Great Marketing Philosophy

Generosity might be the key to lasting, long performing sales.  It’s not a give-something-to-get-something mentality though.  Generous offers such as free product samples are all about delivering good value to your customer and strengthening your value proposition.... Read More →
10
SEP
2012

Innovative Product Launches – Blitz or Even Keel?

Nielsen Research just published a study on the effectiveness of different campaign launches.  They cite the average cost of a product launch at a whopping $15 million as justification for digging in deeper into which launch strategies work best. Nielsen analyzed more than 11,000... Read More →
10
SEP
2012

Multichannel Integration is Inevitable

More Channels Add Impact It’s no secret that the continuing ailing economies of Ontario, Quebec, and throughout the US have shifted consumer shopping behaviour. Shoppers are going online and they’re using their smartphones in and outside retail stores. How shoppers... Read More →
10
SEP
2012

In Store Buying – The Battle at the Point of Purchase

Are shoppers leaving their shopping lists at home when they go shopping? The latest findings from the POPAI 2012 Shopper Engagement Study seem to be suggesting that. Their latest research involving interviews and shopper eye tracking discovered that the in-store purchase decision... Read More →
07
SEP
2012

Shopper Marketing 3.0

The new concept called shopper marketing continues to be one of the fastest growing segments of marketing spending for consumer packaged goods (CPG). A growing body of research supports the importance of POP promotion and that consumers can be influenced at the point of purchase.... Read More →
07
SEP
2012

What is Shopper Marketing?

The GMA says shopper marketing “is one of the most vastly expanding and promising areas of marketing spend for consumer packaged goods (CPG) manufacturers and retailers.” From a survey conducted by the Grocery Manufacturers Association, 73% of respondents expected their... Read More →
07
SEP
2012

2012 POPAI Shopper Engagement Study

As POP and POS marketers we’re always digging for more actionable data on shopper behaviour. The latest POPAI Shopper Engagement Study is probably one of the best sources of info on consumer behaviour at point of purchase.  The new 2012 study has volumes of information about the... Read More →
06
SEP
2012

QR Code Adoption is Growing

A new survey by Marketing Charts is suggesting merchants are beginning to warm up to the use of bar codes in their retail stores.  The survey showed 47% are using the codes compared to only 8% last year. Only 38% said they weren’t going to use them this year, which is well down... Read More →
06
SEP
2012

SMS Retail Offers – Driving Purchase Decisions Right Now

More consumers will be seeing messages in retail settings such as “Text 416-449-5555 for 15% off if you purchase in the next hour.”  Mobile phone users are receptive to SMS messaging, in fact, stats show there will be nearly 9 trillion text messages sent this year. SMS texting is... Read More →