Shopper Marketing

21
JAN
2013

Does Your POP Campaign need an Online Boost?

I think the days where POP and Internet Promotion are in 2 separate camps fighting for the same marketing budget dollars is gone.  Increasingly, retail stores and manufacturers are finding that digital promotion adds to instore sales. So why aren’t we reading more about... Read More →
14
JAN
2013

Canadian Retail Sales – What’s Your Outlook for 2014?

Retail Sales Still Growing but Does Trouble Lay Just Ahead? With the US fiscal cliff crisis seemingly resolved and the global economy stabilizing somewhat, is our manufacturing sector in for a better year ahead? What is your situation now and your prognosis for the coming year?... Read More →
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02
JAN
2013

Walmart vs Amazon – Where is Retailing Headed?

The competition between online and offline retail is heating up.  Online contender Amazon has reached $34 Billion in sales while brick and mortar Walmart dwarfs that with its $300+ Billion in sales.  Doesn’t seem like much of a match, but as the charts below reveal, Amazon... Read More →
17
DEC
2012

Blister Packaging – High Visibility Solutions for Retail

One of the most evident proofs of high technology used in packaging today is blister packaging. The paper, metalics, printing, embossing, and plastic manufacturing employed in blister packs is amazing. It’s a high tech product that can help you sell more at point of... Read More →
26
NOV
2012

Top 10 Xmas Gift Ideas 2012

Gift Cards and Cash may be the most appreciated gifts for most Xmas shoppers but how much fun is that? Cash gifts miss the point of a Xmas gift as being the perfect opportunity to show your loved ones you have taken the time to understand them and appreciate them.  A gift card is... Read More →
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22
NOV
2012

Holiday Sales 2012 Canada and US

On the heels of a positive Q3 sales period, this holiday season should be a reasonably good one across Canada and the US and in the UK.  2012 Holiday Spending forecasts are expected to rise 2% in Canada, and that’s despite losing a lot of sales to cross border shopping.   South... Read More →
12
NOV
2012

2012 Xmas Sales Forecast

Some unique conditions are going to be in place for the 2012 Xmas sales season. Add that to the fact that economic growth is positive and we may see stronger sales results this Xmas. ShopperTrak has released its findings for the US retail market recently and they point out the... Read More →
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05
NOV
2012

Canadian Retail Sales Pick up Slightly in Q3, 2012

Strong Growth in the West, Moderate in the East Overall, the latest consumer retail stats were positive. Knowing where sales are strong or ailing is important to your marketing and sales strategy. Here’s a brief review of retail sales activity in August: Canadian retail... Read More →
22
OCT
2012

Do Price Discounts Create Shopper Resentment?

2 Studies Indicate that Price Discount Strategies Ruin Brand Value and Alienate Customers A new survey by an Australian auto accessories company lends support to the notion that consumers might actually resent price-discount promotions used by so many retailers today.  Superauto... Read More →
16
OCT
2012

Value Based Pricing Appeals to Many Shoppers – Research

How to Stimulate More Sales at Retail You spend a good amount on your advertising and instore promotions so how can you stimulate additional retail sales? Selling more units during a single consumer shopping trip could have a dramatic effect on your overall profits and future... Read More →
01
OCT
2012

Packaging Conferences in Canada

Looking for inspiration for your packaging challenges or discussions with industry leaders about the direction of the packaging industry in Canada or the US?  There are a variety of conferences taking place throughout the year here in Canada, and plenty more in the US. Whatever... Read More →