Shopper Marketing

03
OCT
2013

Market Research & Packaging Design Research

Are you just winging it on packaging design without any research into shopper preference? Many entrepreneurs want to jump off that cliff. It’s so exhilarating, daring, and courageous, but what if it doesn’t really work well? We’ve got some tips and other... Read More →
24
SEP
2013

Packaging Europe – What’s Trending?

Nice to have a whole different packaging market in a different region of the world to give us a unique perspective on our own. And the Western Europe market is the largest packaging market in the world with 30% of world market value. The unique brands, packaging styles,... Read More →
24
JUL
2013

What are Your Top 3 Challenges at Retail This Year?

We’re halfway through 2013 and I’m sure you’re facing yet more change and challenge in your retail sector. The North American economy is growing and that should fuel adoption of new technology and make the retail marketplace much more competitive. In Canada, our national retail... Read More →
26
JUN
2013

Hot Products for 2013 – Top 10

Packaging Trends? Just Follow the Innovative Products After doing our very popular post on the top packaging trends for 2013, we thought we’d follow up with one on hot products for 2013. The thing about hot products, is that very often they are unique in design and function... Read More →
13
JUN
2013

Top 10 Packaging Design Tips

Is this the year your packaging really catches fire and grows your brand and sales? To captivate consumers, change is a given. Small changes can work. Big changes can really explode sales. We’re not suggesting you make change for change sake, but don’t let those shoppers walk on... Read More →
05
JUN
2013

Ravenshoe Packaging Design Survey Update

Survey Says!…..   We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers believe are the most important aspects of an effective POP display.... Read More →
16
APR
2013

Walmart Get on the Shelf Contest

Is it every product entrepreneur’s dream to have their product sold at Walmart?  Well, the retail dominator announced a new contest last January, called the “Get on the Shelf” contest. The company wanted to find the next “It” product. Some are calling the contest a form of Crowd... Read More →
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02
APR
2013

Point of Purchase Strategy – Make Yours More Effective

What’s Your Point of Purchase Strategy? If your POP collateral is the end point of a push strategy and not the beginning of a conversion funnel, then you’ve got a problem. Point of purchase should possess its own strategy because POP is critical to sales today.  POP strategy is... Read More →
26
MAR
2013

Retail Coupons – Mobile Couponing Ushering in New Era for Shoppers

Smartphones Changing How Consumers Shop According to Deloitte USA, smartphones, used as part of a shopping experience, could impact 17-21 percent of retail sales — a whopping $627-$752 billion. How do retailers reach these consumers? It looks like digital couponing may be the... Read More →
12
MAR
2013

Are Big US Companies about to Alter the Retail Landscape?

More US Retailers Invading Canada While a lot of hype surrounds the arrival of Target stores in Canada, there are a number of other big US retailers crossing the border too.  Is this the critical mass period where we see a landslide into Canada as big US companies find it easier... Read More →
29
JAN
2013

Soap Packaging – Customized Packaging Makes the Difference

The Right Packaging Style Have you visited a soap store or other boutique gift shop and seen how simple and creative the packaging is? Soap packaging is interesting because it does so much that other types of packaging don’t. It is one of the few consumer retail products that can... Read More →