Shopper Marketing

01
FEB
2015

7 Ways to Spend Your Marketing Budget Better (Part 1)

Improving in 2014 How was your marketing ROI in 2013? Are you expecting it to improve? If you were divided about how to spend your 2014 marketing budget, we might have some insight to help you. From reallocating funds to improving your retail promotional collateral to integrating... Read More →
comment : 0
01
FEB
2015

Impulse Shopping: Why do Shoppers Buy on Impulse?

Impulse shopping is a cornerstone of many retailing strategies, so much so, that retailing itself is being reshaped to capitalize on shoppers at the point of purchase. There’s 15 reasons why impulse shopping is a big trend in retailing. But what about the bigger picture? What’s... Read More →
23
JAN
2015

CX Customer Experience Strategies to Save Brick & Mortar Retailers?

Challenging Times for Retailers Here are the scary stats retailers don’t want to hear. Online sales are up and expected to rise, holiday sales crashed, store sales and profit margins are also down. It’s a challenge too many physical retail store owners are facing and few are... Read More →
comment : 0
05
JAN
2015

Lasting Impressions — Is your Brand and Packaging Memorable?

The marketing and advertising industry is rife with advice about the power of first impressions and making impact. It’s as though all our marketing efforts focus on that 1 second moment when consumers lay their eyes on the product and pop displays.  If we don’t score completely... Read More →
03
JAN
2015

Best Creative POP Displays – Coroflot and Corrugate

Creative POP Displays How much can designer’s imaginations dream up for point of purchase displays units? As display materials such as Coroflot (coroplast), corrugate, and paperboard improve in strength and as die cut machining and printing advances, display manufacturers can... Read More →
tag :
comment : 4
23
OCT
2014

2 Different Types of Shoppers You’ll Face

How We Buy at Xmas: Risk and Reward How’s your Xmas promotional campaign shaping up? Is everything set with no plans for last minute tweaks? Well, I have to ask because a new study is providing a new perspective on consumer shopping habits which could impact your POP promotions... Read More →
comment : 0
09
JUL
2014

Does e-commerce’s Success Mean the Demise of Retail?

If you read Internet news, you’ll see frequent reports about the imminent rise of online retail; that online will cause the abandonment of malls and plazas everywhere. Reporters and bloggers even use unflattering terms like “brick and mortar” to tag real world retailers as out of... Read More →
tag :
comment : 0
28
MAY
2014

Soap Marketing Opportunities: Niche Soap Packaging

Natural Bar Soap Sales Climbing Again Here’s a stat that’ll surprise you: Soap sales were largely unaffected during the recession. And, in a report from Mintel, researchers said “the soap/bath category grew by $1 billion and surpassed $5 billion in total sales in 2012.” It’s... Read More →
comment : 0
24
APR
2014

Excellence in Couponing Strategy Makes the Difference

Benefits of Better Couponing Strategy If you’ve dabbled with discount coupons and were wondering about taking it to a more effective and sophisticated level, you can do it yourself or you can work with a marketing agency. An agency can help you integrate it into your promotional... Read More →
comment : 0
10
APR
2014

The Power of Sweepstakes and Contests

Nothing Beats a Contest It’s hard work, requires excellent planning and execution, but the results show sweepstakes/contests are worth it – particularly at point of sale. Some marketers understand the power of contests. We’ve discovered that a well-conceived and well-executed... Read More →
comment : 0
02
APR
2014

Top Benefits of Distributing Manufacturers Coupons

 To Many Consumers, Coupons Represent Value – Leverage That Oh those retail store consumers are a fickle lot. It seems they’re expecting discounts on everything and are almost making it some sort of social-media driven crusade to find the lowest prices. Culturally it seems,... Read More →
comment : 1