Retail Packaging

07
SEP
2012

Shopper Marketing 3.0

The new concept called shopper marketing continues to be one of the fastest growing segments of marketing spending for consumer packaged goods (CPG). A growing body of research supports the importance of POP promotion and that consumers can be influenced at the point of purchase.... Read More →
07
SEP
2012

Justin Bieber Standees Still Popular

What is it about cardboard cutouts that makes people want to trade them like baseball cards? It’s amazing that a celebrity image or some other figure can command such attention. I guess that’s the essence of fame and celebrity. Even retail stores seem to think that... Read More →
07
SEP
2012

What is Shopper Marketing?

The GMA says shopper marketing “is one of the most vastly expanding and promising areas of marketing spend for consumer packaged goods (CPG) manufacturers and retailers.” From a survey conducted by the Grocery Manufacturers Association, 73% of respondents expected their... Read More →
07
SEP
2012

2012 POPAI Shopper Engagement Study

As POP and POS marketers we’re always digging for more actionable data on shopper behaviour. The latest POPAI Shopper Engagement Study is probably one of the best sources of info on consumer behaviour at point of purchase.  The new 2012 study has volumes of information about the... Read More →
05
SEP
2012

QR Codes – Give your Customers the QR Reader App

Consumers are using their smartphones in retail stores. Do you have a way to reach them? QR codes are the quick easy way. QR codes (Quick Response Codes) have been available for quite sometime yet consumer penetration is still limited. There is a lot of product and usage... Read More →
05
SEP
2012

Retailing Trends – UK

This video from TescoMedia highlights many of the instore retailing innovations that Tesco is now using. Tesco is the UK’s leading grocery chain and have operations in banking and mobile phones, however its marketshare in the UK has been slipping. Tesco’s market share fell to... Read More →
05
SEP
2012

How Much Lift Can Your POP give your Brand?

Can Packaging Build Brand Value? While the star of the show is always your individual product packaging, the supporting cast has to be your POP promotional materials.  To sell, your POP must stand out.  Your branding and value proposition has to be good and that means good POP... Read More →
05
SEP
2012

What’s Wrong with Your POP Displays?

Every year Canadian marketers spend hundreds of millions on point of purchase display campaigns and while some are great successes, others turn out to be disappointments. Those disappointing campaigns might have resulted from spending too much on overly creative, complicated... Read More →
04
SEP
2012

Top 10 Tips for Improving POP Display Campaigns

Want your POP retail display campaigns to soar? It’s time to get creative and discover new strategies to boost your campaign performance. Here are the top ten actions you can take to improve the quality of your materials. Don’t forget to tell us what your top... Read More →
04
SEP
2012

Disruption Marketing – Are Your Displays Disruptive?

One buzzword that has grown in use over the last 15 years is “disruptive.”  The term was originally coined by marketers who recognize that products must be unique and to be unique and memorable, one must disrupt the status quo.  POP marketers must ask themselves about their work:... Read More →
30
AUG
2012
Retail Store Shelving

How Good POP Displays Can Save the Day

Brand and product managers have plenty of challenges these days. Retail competition is so intense and it’s difficult to get onto retail shelves and catch shopper’s attention. And when they get their products on store shelves, they feel horror when their products are clumped... Read More →