Retail Packaging

27
AUG
2013

Advantages of Corrugate Packaging

The development of corrugate packaging materials over decades has been a wonderful thing for the packaging industry. Through the simple engineering of a glued paperboard substrate, a strong, durable, protective, and lightweight packaging is created. It’s so versatile they... Read More →
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20
AUG
2013

Sustainability in Packaging: Is this just Politics?

Is the term sustainable packaging just a political smokescreen that hides an ugly truth about how manufacturers are getting around using real eco-friendly packaging materials and processes? Some say yes and that the term sustainable should be banned from marketing usage. There... Read More →
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13
AUG
2013

Windowed Packaging Adds Value

Good packaging sells. It’s as simple as that, yet not all manufacturers insist on packaging that’s unique and which really aids in selling. High visibility packaging comes in several varieties (clamshells, blister, shrink wrapped) and while it might cost a little more than... Read More →
06
AUG
2013

The Rise of Contract Packaging Companies

Marketing is competitive and as processes and markets change, so does the power structure and ability to create value for customers. It looks as though contract packaging companies are coming of age and are able to provide manufacturers and brands with superior results in... Read More →
30
JUL
2013

Best Packaging Designs

Tasteful, bold, modern packaging design is a big part of consumer satisfaction. Great packaging catches attention, builds desire for the product, and keeps the customer committed to a purchase.  It really does add value to your brand UVP which is why you need to investigate new... Read More →
16
JUL
2013

Persuasive Packaging Copywriting – Power up your POP Copy

Your Packaging Copy can Compensate for Brand Weaknesses Coca Cola may not need a tagline or flashy headings to get consumers to buy their products. They’ve spent hundreds of millions of dollars on brand promotion on TV, billboards, transit ads, and their delivery truck panel ads.... Read More →
13
JUN
2013

Top 10 Packaging Design Tips

Is this the year your packaging really catches fire and grows your brand and sales? To captivate consumers, change is a given. Small changes can work. Big changes can really explode sales. We’re not suggesting you make change for change sake, but don’t let those shoppers walk on... Read More →
05
JUN
2013

Ravenshoe Packaging Design Survey Update

Survey Says!…..   We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers believe are the most important aspects of an effective POP display.... Read More →
29
MAY
2013

Demand for US Packaging Machinery Rises

New data from the PMMI Group shows strong growth in packaging machinery orders from US manufacturers. Shipments of U.S. packaging machinery grew 19 percent in 2011, reaching $7.7 billion. PMMI’s annual research also revealed that total exports of packaging machinery grew... Read More →
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17
MAY
2013

Advantages and Benefits of Corrugate Cardboard Displays

15 Best things about Cardboard POP Displays Out of all the options you have for displaying your products at retail, corrugate cardboard may have the most versatility, warmth in appearance, and practicality. It’s adaptability gives you plenty of opportunity to try different... Read More →
02
MAY
2013

Paper Based Packaging is the Right Way to Go

Paper – More Abundant, Less Expensive and Eco-Friendly Canada has plenty of oil to make plastic products, steel to make fixtures, however we have an abundance of forests and recycled paper waste to make paper-based packaging products.  The beauty of paper-based packaging... Read More →