Retail Packaging

18
DEC
2013

Top 10 Reasons for a Rebrand

Why is Rebrand a Positive Move? I like the attitude of Gina McCommon, vice president of The Double Cola Co., Chattanooga, Tennessee who is quoted in Packworld Magazine as saying “We are always working on updating our graphics,” she says. “As soon as we finish working on one... Read More →
11
DEC
2013

Survey Results – Packaging Features

It’s been some time now since we launched our survey on the best POP display features. Were there some surprises? I think so.  85% of respondents felt that graphics were most important element in a retail POP display.  That was followed closely by the visibility of the... Read More →
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04
DEC
2013

Supply Chain Sustainability

Supply Chain Sustainability – 4 Tips to Make it Better Sustainable practices in packaging and shipping is a wonderful goal and some companies are taking it to heart. Company leaders are emphasizing sustainability as a new key to “long-term profitability and this has replaced... Read More →
27
NOV
2013

What You Need to Know about the Rising M Shoppers

m-Shoppers – Capture A Growing Segment Armed with Smartphones A growing segment of retail shoppers is going to take more of your time and attention. There’s no getting around them. They’re called m-shoppers or showroomers; those armed with their ever-present smartphones. Here’s... Read More →
22
OCT
2013

Manufacturer Coupons — The Coupon Craze

The Coupon’s Purpose is to Build More Sales, not Erode Profits Have your coupon marketing campaigns been increasingly less effective? You’re not alone. Couponing is more competitive and requires better strategy today. And that’s not something that comes easily to small and... Read More →
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16
OCT
2013

The Impact of Stockouts on Your Shelves

Stockouts – An Insidious Threat to Your Bottom Line Retail product stockouts are said to occur about 8% of the time. Almost an insignificant occurrence yet what if only a few stockouts turn your customers off? Evidence suggests that retailers may not be managing their shelves... Read More →
08
OCT
2013

Shopper Marketing Training

Shopper Marketing Training Classes POPAI has created a one day training program for shopper marketing in Australia. The program is targeted to marketing professionals, executives and others who want to understand this increasingly important marketing technique, and take their... Read More →
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03
OCT
2013

Market Research & Packaging Design Research

Are you just winging it on packaging design without any research into shopper preference? Many entrepreneurs want to jump off that cliff. It’s so exhilarating, daring, and courageous, but what if it doesn’t really work well? We’ve got some tips and other... Read More →
24
SEP
2013

Packaging Europe – What’s Trending?

Nice to have a whole different packaging market in a different region of the world to give us a unique perspective on our own. And the Western Europe market is the largest packaging market in the world with 30% of world market value. The unique brands, packaging styles,... Read More →
17
SEP
2013

Still Shipping with Plain Brown Boxes?

Jazz it Up – Create or Strengthen your Brand Value  If your company is still shipping products in plain brown kraft cardboard boxes without your company logo or advertising on them, you’re missing out on a great brand building opportunity. Oh yes, you’re saving... Read More →
03
SEP
2013

Beautiful Packaging Ideas

Let’s take a moment to appreciate some fantastic, imaginative packaging designs. No particular product or type of packaging in particular, just a general sweep of impressive designs that show how good some designer’s imaginations are. Just for our love of beautiful... Read More →
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