Retail Packaging

10
APR
2014

The Power of Sweepstakes and Contests

Nothing Beats a Contest It’s hard work, requires excellent planning and execution, but the results show sweepstakes/contests are worth it – particularly at point of sale. Some marketers understand the power of contests. We’ve discovered that a well-conceived and well-executed... Read More →
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26
MAR
2014

Walmart Packaging Guidelines

Walmart’s New Guidelines for Materials and Processes For most consumer product manufacturers, WalMart shelves are the holy grail of marketing. Your product not only has to meet their product quality and sales requirements, it must also meet the WalMart packaging sizing,... Read More →
19
MAR
2014

Near Field Communications NFC – Yet another Revolution

NFC Gives us the Power of Interactive Packaging Have you ever had the fear you might become too dependent and attached to your smartphone? Well, I have to tell that your tag along friend is becoming even more handy – your codependency is about to increase. Yes the latest... Read More →
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12
MAR
2014

The Rise of Pop Up Retail – And Coming Near You

Pop up Retail is a trend that’s going to be tough for traditional retailers to stop. In fact, it looks like major brands are eager to jump into temporary, go anywhere retail shops themselves. Experts suggest the retail sector is going to undergo massive changes in the coming... Read More →
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05
MAR
2014

Power up your QR Codes – They can help your Packaging Sell!

Yes, those strangle looking QR codes on your packaging and displays can give you an edge in retail. Make sure your displays are beautifully designed, integrate your QR codes and get your brand well seen. Is that enough? You need to move product and get shoppers to love your brand... Read More →
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26
FEB
2014

7 Ways to Spend Your Marketing Budget Better Part 2

Following on our post last week in Part 1, we delve further into how to improve your marketing budget’s performance. 2.  Creative Use of Technology. RockTenn talks about their specific experience using QR codes with high volume retailers and digital content producers.... Read More →
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05
FEB
2014

Walmart Canada to Grow Significantly in 2014

Walmart Expanding in Canada WalMart is feeling positive about the Canadian retail market in 2014 — and their battle with Costco and Amazon.  They’re expanding their retail service in Canada and have just announced they will spend almost a half billion dollars in new store... Read More →
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31
JAN
2014

Instore Shopping Decisions now up to 80%

Point of Purchase Display More Important than Ever! New research has revealed a rise in the number of shoppers who make their buying decisions in stores. Today, shoppers are 80% likely to choose their purchase in-store. The battle of the brands or for any product is on the... Read More →
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15
JAN
2014

Tabacco Companies will Have $450 Million more to Spend on Social Media Promotion

Is the Banning of Branded Cigarette Packaging a Testament to the Persuasive Power of Packaging? The tobacco industry is under siege in so many countries around the world. Legislators have raised taxes, created ID cards, and banned advertising, but smokers still want their... Read More →
08
JAN
2014

Are Clamshells all they’re Cracked Up to Be?

Clamshell Packaging Proves its Merit 2 fairly recent studies seem to show that high visibility packaging will vastly outperform opaque packaging.  The research showed that sales of clamshell packaged goods were significantly higher and that post purchase consumption was higher as... Read More →
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02
JAN
2014

Rebranding Your Packaging

Packaging Rebranding Brands go stale, and faster than most brand managers realize. Smart brand managers know this and they’re actively prepared for and involved in, restyling their logos, packaging, and marketing materials to keep things fresh.  It fits with the spirit of... Read More →
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