Retail Packaging

18
FEB
2015

Biodegradable Beverage Bottles?

Goodbye Plastic and Glass — Hello Wooden Bottles! Wooden beverage containers are probably the last packaging innovation anyone could conceive of, yet it’s happened. The new product is called the Green Fibre Bottle, and the bottle and its enclosure are both biogradable. This... Read More →
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11
FEB
2015

Will that Be Paper or Plastic Packaging?

How Much Money are You Losing by Sticking with Non-Recyclable Packaging? As the amount of consumer packaging in the US and Canada grows, are companies being good eco-stewards to ensure it doesn’t end up in landfills, in the rivers, lakes and oceans, and other natural areas? A new... Read More →
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01
FEB
2015

7 Ways to Spend Your Marketing Budget Better (Part 1)

Improving in 2014 How was your marketing ROI in 2013? Are you expecting it to improve? If you were divided about how to spend your 2014 marketing budget, we might have some insight to help you. From reallocating funds to improving your retail promotional collateral to integrating... Read More →
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01
FEB
2015

Impulse Shopping: Why do Shoppers Buy on Impulse?

Impulse shopping is a cornerstone of many retailing strategies, so much so, that retailing itself is being reshaped to capitalize on shoppers at the point of purchase. There’s 15 reasons why impulse shopping is a big trend in retailing. But what about the bigger picture? What’s... Read More →
23
JAN
2015

CX Customer Experience Strategies to Save Brick & Mortar Retailers?

Challenging Times for Retailers Here are the scary stats retailers don’t want to hear. Online sales are up and expected to rise, holiday sales crashed, store sales and profit margins are also down. It’s a challenge too many physical retail store owners are facing and few are... Read More →
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05
JAN
2015

Lasting Impressions — Is your Brand and Packaging Memorable?

The marketing and advertising industry is rife with advice about the power of first impressions and making impact. It’s as though all our marketing efforts focus on that 1 second moment when consumers lay their eyes on the product and pop displays.  If we don’t score completely... Read More →
03
JAN
2015

Best Creative POP Displays – Coroflot and Corrugate

Creative POP Displays How much can designer’s imaginations dream up for point of purchase displays units? As display materials such as Coroflot (coroplast), corrugate, and paperboard improve in strength and as die cut machining and printing advances, display manufacturers can... Read More →
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19
NOV
2014

Nutritional Supplement Packaging

Nutritional Supplements are a Still Booming Sales Segment One very bright sector in the food products segment is nutritional supplements. Research is spawning new, customized and much desired products in the consumers market. These are the main categories of supplements: Vitamin... Read More →
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12
NOV
2014

Amazon Delivery Drone Revolution?

How do You Feel About Drone Package Delivery? Amazon announced last December they intended to launch a fleet of small drone helicopters to deliver lightweight packages to their customers in the US. Will all retailers have delivery drones? Do we really want this or need it? After... Read More →
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23
OCT
2014

2 Different Types of Shoppers You’ll Face

How We Buy at Xmas: Risk and Reward How’s your Xmas promotional campaign shaping up? Is everything set with no plans for last minute tweaks? Well, I have to ask because a new study is providing a new perspective on consumer shopping habits which could impact your POP promotions... Read More →
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02
OCT
2014

Getting More Visibility on Retail Shelves

Disrupt, Startle, and Get in their Path The 2014 Xmas retail shopping season is just about here and the pressure is on for many manufacturers to sell on the retailer’s “branded shelving.” Which products will do well? Whether your product is pharmaceuticals, children’s toys,... Read More →
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