Retail

20
AUG
2013

Sustainability in Packaging: Is this just Politics?

Is the term sustainable packaging just a political smokescreen that hides an ugly truth about how manufacturers are getting around using real eco-friendly packaging materials and processes? Some say yes and that the term sustainable should be banned from marketing usage. There... Read More →
comment : 0
13
AUG
2013

Windowed Packaging Adds Value

Good packaging sells. It’s as simple as that, yet not all manufacturers insist on packaging that’s unique and which really aids in selling. High visibility packaging comes in several varieties (clamshells, blister, shrink wrapped) and while it might cost a little more than... Read More →
24
JUL
2013

What are Your Top 3 Challenges at Retail This Year?

We’re halfway through 2013 and I’m sure you’re facing yet more change and challenge in your retail sector. The North American economy is growing and that should fuel adoption of new technology and make the retail marketplace much more competitive. In Canada, our national retail... Read More →
04
JUL
2013

Country Specific Pricing Policies may be a boon to Canadian Manufacturers

Higher Retail Prices in Canada – Good for Government Tax Revenue Many large US and foreign manufacturers use country specific pricing for their products sold on Canadian retail shelves. If you buy a book, CD, or television at Best Buy, Chapters, or Walmart, you probably... Read More →
26
JUN
2013

Hot Products for 2013 – Top 10

Packaging Trends? Just Follow the Innovative Products After doing our very popular post on the top packaging trends for 2013, we thought we’d follow up with one on hot products for 2013. The thing about hot products, is that very often they are unique in design and function... Read More →
05
JUN
2013

Ravenshoe Packaging Design Survey Update

Survey Says!…..   We continue to collect responses to our POP display design survey, so if you haven’t added your opinion, please complete the POP Display Survey now. The survey asks what viewers believe are the most important aspects of an effective POP display.... Read More →
09
APR
2013

Time to Save Money with Supply Chain Optimization

If you’ve run ad campaigns, done price discounts, redesigned your logos, and launched new sku’s and you still can’t get your profits where you need them, you’d be wise to zoom out and take a big picture view of your supply chain.  Just for a moment, let your mind open up to some... Read More →
02
APR
2013

Point of Purchase Strategy – Make Yours More Effective

What’s Your Point of Purchase Strategy? If your POP collateral is the end point of a push strategy and not the beginning of a conversion funnel, then you’ve got a problem. Point of purchase should possess its own strategy because POP is critical to sales today.  POP strategy is... Read More →
22
MAR
2013

Top 7 Packaging Trends for 2013

Where will packaging go this year? Are bio-plastic and digitally-printed corrugated cardboard going to dominate?  Or is this the year of QR codes, high visibility packaging or social media integration? Is cardboard packaging where the cost savings really are? If you’re still... Read More →
12
MAR
2013

Are Big US Companies about to Alter the Retail Landscape?

More US Retailers Invading Canada While a lot of hype surrounds the arrival of Target stores in Canada, there are a number of other big US retailers crossing the border too.  Is this the critical mass period where we see a landslide into Canada as big US companies find it easier... Read More →
21
JAN
2013

Does Your POP Campaign need an Online Boost?

I think the days where POP and Internet Promotion are in 2 separate camps fighting for the same marketing budget dollars is gone.  Increasingly, retail stores and manufacturers are finding that digital promotion adds to instore sales. So why aren’t we reading more about... Read More →