Retail

18
DEC
2013

Top 10 Reasons for a Rebrand

Why is Rebrand a Positive Move? I like the attitude of Gina McCommon, vice president of The Double Cola Co., Chattanooga, Tennessee who is quoted in Packworld Magazine as saying “We are always working on updating our graphics,” she says. “As soon as we finish working on one... Read More →
11
DEC
2013

Survey Results – Packaging Features

It’s been some time now since we launched our survey on the best POP display features. Were there some surprises? I think so.  85% of respondents felt that graphics were most important element in a retail POP display.  That was followed closely by the visibility of the... Read More →
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27
NOV
2013

What You Need to Know about the Rising M Shoppers

m-Shoppers – Capture A Growing Segment Armed with Smartphones A growing segment of retail shoppers is going to take more of your time and attention. There’s no getting around them. They’re called m-shoppers or showroomers; those armed with their ever-present smartphones. Here’s... Read More →
20
NOV
2013

DOWNTOWN Markham – A New Focus for Canada’s High Tech Capital City

Markham Retail Shopping Scene Ravenshoe Packaging is located in Markham, Ontario on the northeast side of the GTA region. It’s an exciting, modern area headed for rapid growth and expansion. On previous posts I discussed Markham’s growth projections and with large residential and... Read More →
13
NOV
2013

Xmas Shopping 2013 – Online and Brick & Mortar

Xmas Shopping 2013 Outlook and Trends Yes, it’s too late to prepare for this year’s shopping season. The good thing is you now have a front row seat in this year’s “What should we do for Xmas 2014.” Actually, it’s for all of 2014. mCommerce and direct to consumer shipping is... Read More →
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06
NOV
2013

Retail Showrooming — Is This Really All that Bad?

Who Are Showroomers? Are you one of those retailers who has an uneasy feeling that some of your sales are slipping through your fingers? Do you have a normal level of foot traffic yet sales just aren’t what they should be? It’s almost like shoppers are coming and going without... Read More →
29
OCT
2013

What’s Next for Shoppers Drug Mart and Loblaws?

Players in the the Canadian retail scene are spoiling for a fight  and we’re wondering how many Canadian companies will survive this battle. Entrants like Whole Foods and Target are creating new ripples in the grocery and pharmaceutical wars. And where will these retailers source... Read More →
22
OCT
2013

Manufacturer Coupons — The Coupon Craze

The Coupon’s Purpose is to Build More Sales, not Erode Profits Have your coupon marketing campaigns been increasingly less effective? You’re not alone. Couponing is more competitive and requires better strategy today. And that’s not something that comes easily to small and... Read More →
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16
OCT
2013

The Impact of Stockouts on Your Shelves

Stockouts – An Insidious Threat to Your Bottom Line Retail product stockouts are said to occur about 8% of the time. Almost an insignificant occurrence yet what if only a few stockouts turn your customers off? Evidence suggests that retailers may not be managing their shelves... Read More →
24
SEP
2013

Packaging Europe – What’s Trending?

Nice to have a whole different packaging market in a different region of the world to give us a unique perspective on our own. And the Western Europe market is the largest packaging market in the world with 30% of world market value. The unique brands, packaging styles,... Read More →
10
SEP
2013

7 QR Code Readers to Install on Shopper Phones

To use QR code marketing effectively, customers must have a QR code reader installed on their iPhone, Samsung Galaxy, Apple iPad, or Google Nexus 7 phone. You may want to have special area in the store set up to help shoppers install the app in their phone.  With their new QR... Read More →